1.2. The Cardinal Utility Theory Flashcards
To get a higher level of satisfaction, the consumer must be able to _ the utility of the various baskets of goods that can be bought with the available income.
compare
According to _, utility is measurable like weight, height, and temperature
Cardinal Utility theory
In Cardinal Utility theory, there is a unit of measurement of satisfaction called ‘_’.
utils
The Cardinal School postulated that utility can be measured in ___ or by __.
monetary units (i.e., by the amount of money that the consumer is willing to pay for another unit of a commodity) or by subjective units called ‘utils’.
T/F
The Ordinal School assumes that the level of utility can be expressed in numbers.
False
Assumptions of Cardinal Utility Theory:
I . The consumer is Rational
II . Cardinal Utility
III . Constant Marginal Utility of money
IV . Diminishing Marginal Utility
V . The total utility of a basket of goods depends on the quantities of the individual commodities.
_: The main objective of the consumer is to maximize his/her satisfaction given his/her limited budget or income.
The consumer is Rational
In order to maximize his/her satisfaction, the consumer has to be _.
rational
Measurement of Utility are _ and _.
Total and Marginal Utility
_ refers to the total amount of satisfaction a consumer gets from consuming or possessing some specific quantities of a commodity (X) at a particular time.
Total Utility
As the consumer consumes more of a good (X) per time period, his/her total utility _.
increases
T/F
There is a saturation point for the commodity in total utility after which the consumer will be capable of enjoying greater satisfaction from it.
False
_ refers to the total utility derived from consuming n units of a commodity X.
TU
_ refers to the additional utility obtained from consuming an additional unit of a commodity.
Marginal Utility
_ is the change in total utility resulting from the consumption of one more unit of a product per unit of time.
Marginal utility