1.2 (PMT flashcards 1.2.1-1.2.3)
What are the 3 underlying assumptions of rational economic decision making?
- Consumers aim to maximize utility
- Firms aim to maximize profits
- Governments aim to maximize social welfare
What is demand?
the willingness and ability to buy a particular good at a given price and at a given moment in time
What is a movement along the demand curve caused by?
A change in price
What is the relationship between price and quantity demanded?
inverse, so as price increases quantity demanded decreases, and vice versa
What is a contraction in demand?
A decrease in quantity demanded as price increases
What is an extension in demand?
An increase in quantity demanded as price decreases
What are the conditions for demand? (PIRATES)
- Population
- Income
- Related goods (compliments or substitutes)
- Advertising
- Tastes/Fashion
- Expectations
- Seasons
What is a usually forgotten condition of demand related to the government?
Government legislation, if something is banned, there is a decrease in demand for it, but if something is a legal requirement there is an increase in demand for it
What is total utility?
it represents the satisfaction gained by a customer as a result of their overall consumption of a good
What is marginal utility?
it represents the change in satisfaction resulting from the consumption of the next unit of a good
What does the law of diminishing marginal utility state?
it states that the satisfaction derived from the consumption of an additional unit of a good will decrease as more of a good is consumed
Explain why the demand curve slopes downwards?
- As if more of a good is consumed, there is less satisfaction derived from the good
- This means consumers are less willing to pay high prices at high quantities since they are gaining less satisfaction
What does PED measure?
the responsiveness of quantity demanded given a change in price
What is the equation for PED?
% change in quantity demanded / % change in price
Why do we disregard the negative sign in values of PED?
As most values of PED are negative, so we look at the integer value alone
What is elastic demand?
When the change in price causes a proportionately greater change in quantity demanded
What is inelastic demand?
When the change in price causes a proportionately smaller change in quantity demanded
What is a unitary elastic PED?
where PED = 1