1.2: Normative social influence (NSI)

Question 1

Briefly outline and evaluate normative social influence as an explanation for conformity (4 marks)

Answer 1

Normative social influence (NSI) is when people agree with the opinion of the majority in order to be liked and gain approval

Question 2

Briefly outline and evaluate normative social influence as an explanation for conformity (4 marks).
Normative social influence (NSI) is when people agree with the opinion of the majority in order to be liked and gain approval.
What does this often lead to?

Answer 2

This often leads to compliance

Question 3

Briefly outline and evaluate normative social influence as an explanation for conformity (4 marks).
Normative social influence (NSI) is when people agree with the opinion of the majority in order to be liked and gain approval.
This often leads to compliance, which is where what?

Answer 3

This often leads to compliance, which is where people will agree publicly with the group, but privately do not change their personal opinions

Question 4

Briefly outline and evaluate normative social influence as an explanation for conformity (4 marks).
Normative social influence (NSI) is when people agree with the opinion of the majority in order to be liked and gain approval.
This often leads to compliance, which is where people will agree publicly with the group, but privately do not change their personal opinions.

What is the AO3 evaluation?

Answer 4

The AO3 evaluation is that there is evidence to support NSI.

For example, Asch found that when interviewed afterwards, participants said they conformed to avoid rejection by others.

Question 5

Briefly outline and evaluate normative social influence as an explanation for conformity (4 marks).
Normative social influence (NSI) is when people agree with the opinion of the majority in order to be liked and gain approval.
This often leads to compliance, which is where people will agree publicly with the group, but privately do not change their personal opinions.

The AO3 evaluation is that there is evidence to support NSI.
For example, Asch found that when interviewed afterwards, participants said they conformed to avoid rejection by others.
However, what?

Answer 5

However, there are individual differences in how much people want to be liked by others and therefore not everyone will conform due to this desire