1.2 - introduction to markets and market failure Flashcards
assumptions of rational decision making
- consumers aim to maximise utility
- firms aim to maximise profits
- government aims to maximise welfare
government rules in a mixed economy
- create framework of rules
- supplements and modifies the price system
- redistributes income
- stabilises the economy
conditions of demand
population - how much they demand
income - how willing and able consumers are to spend
related goods - complements and substitutes
advertising
taste and fashion
expectations - expectation of what will happen in future
seasons - demand for some goods change with weather
what is diminishing marginal utility
the inverse relationship between price and quantity
- satisfaction decreases the more you use/ purchase a product (explains why demand curve slopes down)
PED
change in demand in response to change in price
- PED > 1 relatively elastic (shallow D curve)
- PED < 1 relatively inelastic (steep D curve)
- PED =1 unitary elastic (same % change for S and D)
- PED = ∞ perfectly elastic (horizontal line)
- PED = 0 perfectly inelastic (vertical line)
factors influencing PED
availability of substitutes = elastic PED
necessity = if something is needed, inelastic
% of total spending = if good takes up small %, inelastic
addictive product = inelastic
YED
change in demand in response to change in income
- YED <0, income up = demand for inferior goods fall
- YED >0, income up = demand for normal good up
- YED >1, income up = demand for luxury good up
XED
change in demand of one product in response to change in price of another
- XED>0, substitutes, price up for A = demand up for B
- XED<0, complements, price up for A = demand down B
- XED=0, unrelated
conditions of supply
productivity - if higher = outward shift
indirect taxes - inward shift in supply
number of firms - more = larger supply
technology - more advanced = outward shift
subsidies - outward supply shift
weather - (agricultural)
costs of production - if high, inward shift
joint supply
increasing supply of one good causes a change in supply of another good
- (eg. more lamb = more wool)
PES
change in supply in response to change in price
factors affecting PES
time scale - SR supply = more inelastic
spare capacity - if spare resources = supply increased quickly
level of stock - if perishable, inelastic
substitutable factors
barriers to entry - high means inelastic
how does the price mechanism set prices
rationing - scarce resources = price increase
- discourages demand = rations resources
incentive - encourages change in consumer or producer behaviour
signalling - price acts as signal to consumers and new firms
- high price = enter market bc profitable, consumers reduce demand
consumer surplus
difference between price consumers are willing and able to pay vs price they actually pay
- above p and below D curve, top triangle
producer surplus
difference between price producer is willing to charge and price they actually charge
- below p and above S curve, (bottom triangle)