1.2 How Markets Work Flashcards
What is demand?
The ability and willingness to buy a particular good at a given time
Why does the demand curve slope downwards?
- Income effect: the impact of a change in price on a consumers income
- Substitute effect: how easily a good can be replaced with another
- Diminishing marginal utility
What is diminishing marginal utility?
Reduced rate of satisfaction gained from consuming additional units of a good
What is normal good?
Goods and services which see a rise in demand when incomes rise
What is an inferior good?
Goods and services which see a fall in demand when incomes rise
What are 6 conditions of demand?
- Income levels
- Substitute goods
- Complementary goods
- Advertising
- Population
- Government policy
What is supply?
The ability and willingness of firms to produce a good or service at a particular price at a given time
Why does the supply curve slope upwards?
As the price level increases, more firms are incentivized by profit to join the market and to extend their supply
What are 7 conditions of supply?
- Production costs
- Indirect taxes
- Number of firms
- Technology
- Subsidies
- Weather
- Cartels
What is joint supply?
When two or more products are derived from a single source. Increased production of one will lead to increased production of the other
What is competitive supply?
When the production of multiple goods require the same resources. Increasing the production of one, decreases the other
What are the 3 functions of the price mechanism?
- Incentive: rising prices give a profit incentive for producers to extend supply
- Rationing: resources become scarce leading to price rises, discouraging consumers from entering the market and allocating goods to those willing to pay
- Signalling: notifies producers of the market conditions
What is the price mechanism?
The way price changes in response to changes in demand or supply, so that new equilibrium position is reached
What is consumer surplus?
The extra satisfaction gained by a consumer for paying a price that is lower than which they were prepared to pay
What is producer surplus?
The difference between what producers are willing and able to supply a good for and the price they actually receive