1.2 how markets work Flashcards
what is rational choice theory?
the theory that people are rational and self interested making decisions for highest personal utility (a dominant paradigm in economics)
what factors are people influenced by in the real world?
emotional, cognitive and social biases/influences
maximisation definition
economic agent trying to obtain the most they can from economic activity
utility def
satisfaction/benefit one gets from consuming a good/service
assumptions made in rational decision making
- all information available is used
- people unbiased by others
- people want to maximise utility or satisfaction
- consumers have stable preferences
reasons suboptimal decisions are made
- limited calculating ability
- importance and bias of social networks
- emotion overtaking logic
- altruism overtaking pure self interest
- desire for instant reward
- sticking to default choices rather than considering others
homo economicus model
agents can calculate every cost and benefit, can compute probabilities, do not feel any emotion/regret
behavioural economics def
study of the psychological reasons why people make decisions they choose
what is bounded rationality
limited decision making in individulas by limited intormation, intellect and time
what is bounded self control
individuals having difficulty controlling impulses
social norms
are the behavious accepted in a group
may cause marginal disutility if people are not making informed choices
what is nudge theory
an attempt to manipulate social norms in a positive and non coersive manner
what is habitual behavour
people following the same regular routine and it is hard to break out of
what is loss aversion
people trying to manitain status quo by trying to minimise losses rather than optimise gains
why is habitual behaviour important?
helps agents see patterns in demand as it is influenced by habitual behaviour
what is a heuristic
a simple rule individuals ise ot make a judge,ent when making a decision
who wrote about heuristics
kahneman and tversky
3 heuristics
- availability: not using information available but only memories or info that is remembered
- representativeness: categorising in a decision based on past experiences
- anchoring and adjustment: use an arbitrary number when making an estimate of a differnt number
example of irrational behaviour
vaping in young people - not previously hooked or addicted to nicotine - social norm - 24% of 16-19 year olds in the UK
definition of demand
quantity of a g/s consumrs willing and able to consume at a given price
demand curve and afffected by what
downwards sloping straight line
change in price = movement along
anything else - shift
what is a veblen good and examlpe
as price increases demand increases
example: rolex watch or lamborghini
pasific!
population: if up, demand up
advertising: if good advertising, more demand - like coca cola advert at xmastime
substitutes: if price of sub down, demand down - example coffee and tea
income: if income up, inferior good demand down and normal good demand up (private vs public transport)
fashion trend: changing trends reflect in changes in demand
interest: higher - lower d as cost of borrowing up
complements: if price up, demand for original good down - purchased together like tea and sugar
what is a giffen good
demand up even if inferior as incomes increse - such as bread, wheat - necessities
labour demand
derived demand: demand for labour depends on demand of the g/s
marginal utility def
satisfaction gained for every additional unit consumed
law of diminishing marginal utiltiy
as consumption of a g/s increases, satisfaction dericed graduall increases at a decreasing rate to a point where increase is zero - total utility maximised
diminshin marginal utility
usually every unit additional product consumed is less satisfactory - consumers willing to pay a lower price for each additional unit (reflected in a downwards slopinf demand curve)
example of diminishing marginal utility
cheap clothing in fast fashion brands like SHEIN and h and m - people buy mroe and mroe but wear less and less so more trash - negative externalities and environmental effects
comaprision of total utility and marginal utility
at the peak of TU curve (negative parabola), will be same amount of units as y=0 on marginal utility graph
supply def
quantity of g/s suppliers are willing and able to sell at a given price
supply curve
upwards sloping straignt line
movement along-change in price
anything else-shift
determinants of supply - pintswc
productivity: more efficient or productive produciton lines - more supply
indirect tax: makes production more expensive so decreases supply
number of firms and their prices: if prices are rising, more firms enter the market and are willing to supply more
technology: technological advances up efficiency so up s
subsidies: lower CoP so can supply more at lower prices
weather: if crop dictated by weather, supply harder to change
cost of production: depending on this - created by input factors of production - the lower, the more i supply
example of subsidies in the UK
EVs, automotives, clean energy
market equilibrium def
point at which demand is equal to supply
market clearing price def
the price at which d=s.
all goods sold with nothing left over and no one left to satisfy
surplus def and in diagram
area above equilibrium, excess supply so prices need to be lowered
shortage def and in diagram
excess demand - below equilibrium - prices need to be raised
real life example of price determination and shrotage
shortage of avocados since 2018 so increased illegal activity and crime as well as massibve price increases to try get prices back to equlitlbrium
since they have been classed a superfood