1.2 How Markets Work Flashcards
What is Rational Decision Making for Consumers, Firms and Government
Consumers- Maximise utility
Firms- Maximise profits
Government- Maximise social welfare
Demand?
The willingness and ability to buy a g/s at a given price at a given time
Factors causing demand to shift
Population, Income, No. of substitutes, Advertising, Taste/Trends
Law of diminishing returns?
The satisfaction derived from consuming and additional unit will decrease as more is consumed
PED definition and equation
The responsiveness of demand after a change in price
%change in Qd / %change in P
What does PED=1, >1, <1, 0 show
1= unitary elastic (qty changes by exactly price change)
>1= elastic
<1= inelastic
0= perfectly inelastic (price has no effect on qty
Factors influencing PED (SPLAT)
Subsititutes
Proportionof income
luxury/necessity
Addictiveness
Time period
PED effects on tax incidence
higher elasticity means lower incidence of tax on consumer vice versa
YED definition and equation
responsiveness of demand after a change in income
%change in qty / %change in income
YED >0, <0 , 1 meanings
> 0= normal good - rise in income leads to a rise in demand
<0= inferior good - rise in income leads to a fall in demand 1= luxury good - is a normal good
XED definition and equation
Responsiveness of demand of good A in response to a change in price of good B
%change in Qty A / %change in P B
XED >0, <0, 1, 0 meanings
> 0- Substitute
<0- Complementary
0= unrelated
Supply?
willingness and ability to provide a g/s at a given price at a given time
Factors influencing supply 4
Cost of production
Price of another good
Technology
Taxes , subsidiesP
PES definition and equation
responsiveness of supply after a change in price
%change Qty supplied / %change in price