1.2 (how markets work) Flashcards
rational decision making
we assume that:
consumers aim to maximise utility
firms aim to maximise profits
governments aim to maximise welfare
however alternative views may be caused by:
herd mentality
habitual behaviour
consumers not understanding
PED
responsiveness of demand to a change in price (%change QD / %change P)
YED
how sensitive demand is to a change in income (%change QD / %change Y)
XED
determines whether goods are complementary or substitutes (%change QD (product A) / %change P (product B))
PES
responsiveness of supply to a change in demand (%change QD / %change P) *always positive
<1 = inelastic
>1 = elastic
price determination
how demand and supply interact to determine the prices
price mechanism
supply and demand together
consumer surplus
difference between how much buyers are prepared to pay and what they actually pay
producer surplus
difference between market price and price prepared to be supplied at
indirect taxes
taxes on expenditure, can be avoided
subsidies
given grant by government to encourage production or consumption of certain goods / services
- lowers costs of production
- usually on goods that produce positive externalities + under consumed