1.2 How markets work Flashcards
Neoclassical assumptions
-Consumers act rationally by aiming to maximise utility/economic welfare
-firms act rationally by aiming to maximise profits -governments act rationally by aims to maximise social welfare
Utility
Refers to the level of satisfaction of consumer issues from the consumption of a product/service
Demand
The quantity of goods or services that will be bought at any given price over a period of time.
Changes in price/quantity causes…
Contractions and extensions
Demand curve slopes downwards because…
-substitution effect - price increase incomes stays the same = quantity decreases or buys lower price good.
-Income effect- rise in price = purchasing power/disposable income decreases
Graph: extension
Always moves right
Graph: contraction
Always moves left
Factors causing shifts in demand curve
PIRATES L
P
Polpulation
I
Income
R
Relates/substitutes
A
Advertisement
T
Tastes and trends
E
Expectation
S
Seasons
L
legislation
Total Utility
-represents the total satisfaction gained from the total amount of a product consumed
Marginal Utility
-represents the change in utility from consuming an additional unit of the product
The law of diminishing marginal utility
-as consumption of a product is increased the consumers utility increases but as a either decreasing or diminishing rate
e.g if money assign to marginal utility then a rational consumer would pay less for each additional unit = quantity demanded increases as prices falls
PED (Price elasticities of demand)
-is a measure of the responsiveness of quantity demanded of a product to change in its prices.
PED equation
% change in QD/ % change in P
about PED
-PED always have a negative value (downward sloping)
0
Perfectly inelastic
0 to 1
Relatively inelastic
1
Unitary elastic
1 to Infinity
Relatively elastic
Infinity
Perfectly elastic
Factors influencing PED
-Availability of substitutes
-proportion of income spent on a product
-nature of the product
-durability of the product
-length of time under consideration (demand more price elastic in long-run than short)
Total revenue
The value of goods sold by firm and is calculated by multiplying price by quantity sold
when demand is inelastic, as price increases, TR …
increases
when demand is elastic, as price increases, TR …
decreases
when demand is unit elastic, as price changes, TR …
Remains unchanged
Significance of PED for firms
-if PED inelastic they can increase TR by increasing price
-if PED elastic they can increase TR by reducing price
Significance of PED for consumers
-If PED is Inelastic firms may raise prices reducing PP of consumers
Significance of PED for government
-if government wants to maximise tax revenue it will place indirect taxes on products which PED is inelastic
-the government may tax products which demand is price elastic so producers bear a higher proportion of tax burden E.G to reduce negative externalities
XED (Cross elasticities of demand)
Is the responsiveness of demand for one product to change in the price of another product
XED Equation
% change in QD of Y/ %change in price of X