1.2 How markets work Flashcards
What is rational decision making
When consumers act logically to to maximise their utility
What are three factors that affect Demand
-Income
-Trends
-Price of substitutes
-Price of complements
-Size of population
-Amount of advertisement
What is diminishing marginal utility
When a person consumes more and more of a product their satisfaction decreases
What does PED stand for
Price elasticity of demand
What is the equation for PED
PED= % change in quantity demanded ÷ % change in prices
If the value is between 0 and -1 is it elastic or inelastic
Inelsatic
If the value is -1 is it elastic or inelastic
Elastic
If the value is between -1 and infinity is it elastic or inelastic
Elastic
What factors effect PED (PLANTS)
Proportion of income
Luxury
Addictive
Necessity
Time
Substitutes
What is YED
Income elasticity of Income
What is the equation of YED
YED= % change in quantity ÷ % change in income
What is a normal good
A good that rises in demand when there is a increase in income
What is a inferior good
a good that falls in demand when there is a increase in income
What sign does a normal good have
+ (Positive)
What sign does a inferior good have
- (Negative)