1.2 How Markets Work Flashcards
Rational decision making
When making economic decisions, consumers aim to maximise their utility and firms aim to maximise profits
Consumer utility
consumer’s utility is the total satisfaction received from consuming a good or service.
Price elasticity of demand
responsiveness of a change in demand to a change in price
PED formula
PED = change in quantity demand
——————————————
Change In quantity price
Price elastic
change in price leads to an even bigger change in demand. The numerical value for PED is >1.
Price inelastic
Change in price leads to a smaller change in demand
PED is <1.
Unitary elastic good
change in demand which is equal to the change in
price. PED = 1.
perfectly inelastic good
A perfectly inelastic good has a demand which does not change when price changes. PED = 0.
Perfectly elastic good
perfectly elastic good has a demand which falls to zero when price changes. PED = infinity
Factors affecting PED
- necessity
- substitutes
- addictivenes
- proportion of income
- time
Income elasticity of demand
Income elasticity of demand is the responsiveness of a change in demand to a change in income.
Inferior good
Inferior goods are those which see a fall in demand as income increases
YED < 0.
Luxury good
increase in income causes an even bigger increase in demand. YED > 1
Cross elasticity of demand
Cross elasticity of demand is the responsiveness of a change in demand of one good, X, to a change in price of another good, Y
Formula of cross elasticity of demand
Change In quantity of demand of X
————————————————-
Change in quantity of price of Y
Complementary goods
Complementary goods have a negative XED. If one good becomes more expensive, the quantity demanded for both goods will fall.
Substitutes
Substitutes can replace another good, so the XED is positive
Unrelated goods
Unrelated goods have a XED equal to zero.
price elasticity of supply
The price elasticity of supply is the responsiveness of a change in supply to a change in price
Formula of price elasticity of supply
Change in quantity of supply
—————————————-
Change in price
Elastic supply
Change in price leads to a bigger change in supply
PES is >1
Supply inelastic
Change in price leads to a smaller change in supply
PES is <1
perfectly inelastic supply
perfectly inelastic supply has PES = 0. Supply is fixed, so if there is a change in demand, it cannot be met easily.
Supply perfectly elastic
Supply is perfectly elastic when PES = infinity. Any quantity demanded can be met without changing price.
Factors influencing PES
Time
Spare capacity
Number of stocks
Perishability
Price determination
This is when supply meets demand. On the diagram, this is shown by P1 and Q1. At market equilibrium, price has no tendency to change, and it is known as the
market clearing price.
Excess demand
Demand is now greater than supply
This is a shortage in the market. This pushes prices up and causes firms to supply more. Since prices increase, demand will contract.
Excess supply
- when price is above P1.