1.2 How Markets Work Flashcards
Rational decision making
When making economic decisions, consumers aim to maximise their utility and firms aim to maximise profits
Consumer utility
consumer’s utility is the total satisfaction received from consuming a good or service.
Price elasticity of demand
responsiveness of a change in demand to a change in price
PED formula
PED = change in quantity demand
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Change In quantity price
Price elastic
change in price leads to an even bigger change in demand. The numerical value for PED is >1.
Price inelastic
Change in price leads to a smaller change in demand
PED is <1.
Unitary elastic good
change in demand which is equal to the change in
price. PED = 1.
perfectly inelastic good
A perfectly inelastic good has a demand which does not change when price changes. PED = 0.
Perfectly elastic good
perfectly elastic good has a demand which falls to zero when price changes. PED = infinity
Factors affecting PED
- necessity
- substitutes
- addictivenes
- proportion of income
- time
Income elasticity of demand
Income elasticity of demand is the responsiveness of a change in demand to a change in income.
Inferior good
Inferior goods are those which see a fall in demand as income increases
YED < 0.
Luxury good
increase in income causes an even bigger increase in demand. YED > 1
Cross elasticity of demand
Cross elasticity of demand is the responsiveness of a change in demand of one good, X, to a change in price of another good, Y
Formula of cross elasticity of demand
Change In quantity of demand of X
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Change in quantity of price of Y