1.2 How markets work Flashcards
Inductive statement
Collect evidence
Deductive statement
Start with a hypothesis
Rational choice
involves weighing up costs and benefits and trying to maximise surplus of benefits over costs
Utility
measure of satisfaction that we get from purchasing and consuming a G/S
Consumer durables
Products that give steady flow of utility over their working life
Consumer non-durables
Products that are used up in the act of consumption
Demand
Quantity of a G/S that consumers are willing and able to buy at a given price at a given time period
Diminishing marginal utility
Marginal utility is change in satisfaction from consuming an extra unit of a G/S. Beyond a point, marginal utility may start to fall
As more of a good is consumed, the additional utility (satisfaction) from each extra unit consumed will fall. Because consumers are assumed to be rational, they will not pay more for a good than the additional utility it provides. Therefore, price and quantity demanded are inversely related.
Complement goods
Products used together - joint demand
Derived demand
demand that comes from demand for something else. Demand for machinery derived from demand for consumer goods
PED
Price elasticity of demand - responsiveness of demand for a product following a change in price
Substitute goods
Two alternative products that could be used for the same purpose
Competitive supply
Alternative products that a firm can produce with its resources. E.g. potatoes OR carrots
Supply
quantity of a G/S that a producer is willing and able to supply onto the market at a given price at a given time period
PES
Price elasticity of supply - responsiveness of supply of a product following a change in price
Equilibrium
situation where there is no tendency for change
Price mechanism
Decisions of consumers and firms interact to determine allocation of resources. Does not ensure equitable distribution of resources and can lead to market failure
Consumer surplus
difference between the total amount that consumers are willing and able to pay for a good or service
Producer surplus
difference between what producers are willing and able to supply a good for and the price they actually receive