1.2 How Markets Work Flashcards
What 2 approaches can be followed to make assumptions about the behaviour of economic agents
- deduction (start with hypothesis)
- induction (collect evidence)
Deductive schools of economics & famous economists
- classical school (Adam smith)
- neoclassical school (Alfred Marshall)
Inductive school of economics & famous economists
- behavioural school (Richard Thaler)
- Keynesian school (Joan Robinson)
Classical & neoclassical economics decision making
- decision makers assumed to be rational
Consumers: aim to maximise utility (buying products that maximise utility)
Firms: aim to maximise profit (producing as efficiently as possible & making things consumers want & can afford)
Utility
= the satisfaction or benefit derived from consuming a good
What do economic agents require to make rational decisions
- time
- information
- ability to process information
Behavioural economics
Based on evidence & observations to develop assumptions
- assumes individuals have bounded rationality
Bounded rationality
Individuals wish to maximise utility but are unable to do so due to:
- lack of time
- lack of information
- inability to process information
What aspects of human behaviour prevent rational decision making?
- habitual behaviour
- consumer inertia (satisfied)
- people influenced by the behaviour of others
- consumer weakness of computation (don’t understand data)
Demand
The quantity of a good or service purchased at a given price over a given time period
Law of demand:
As price of good decreases, quantity demanded increases (extension in demand = movement down demand curve)
As price of good increases, quantity demanded decreases (contraction in demand = movement up demand curve)
Relationship between price & quantity on demand curve, distinction between movements & shifts in demand curve
Inverse relationship
Movement along curve = change in price
Shift in curve = conditions of demand change, outside factors
The conditions of demand: (cause shift in demand curve)
What influences demand
- population size
- changes in price of substitute goods
- changes in price of complement goods
- population (age) structure
- incomes
- advertising
- change in consumer tastes/preferences (utility)
Substitute goods
Two alternative products that could be used for the same purpose
Complement goods
Products used together
Law of diminishing marginal utility
How did this influence shape of demand curve
= the marginal utility of a good or service declines as more of it is consumed by an individual. Economic actors receive less and less satisfaction from consuming incremental(increasing) amounts of a good.
( as more of a product is consumed the marginal (additional) benefit to the consumer falls, hence consumers are prepared to pay less = inverse relationship between price and quantity)
Revenue
Income a government / company receives
= price x quantity
Supply
Quantity of a good or service that firms are willing to sell at a given price over a given time period
Shape of supply curve & WHY
Linear relationship between price & quantity (upward sloping)
Firms are motivated to produce by profit
So if prices are higher, firms will increase production
Cost of producing a unit increases as output increases (firms need to use more resources which increases production costs, prices of factors of production to firm will increase as firms bid for more)
Law of supply
Ceteris paribus:
- as price of good increases, quantity supplied increases (extension in supply = movement up supply curve)
- as price of good decreases, quantity supplied decreases (contraction in supply = movement down supply curve)
Raw material
Any material in its natural condition before it has been processed for use
Conditions of supply (causes shift in supply curve)
What influences supply
- changes in production costs (subsidies)
- improvements in technology / innovation
- number of firms in market
- changes in price of related goods
- weather conditions
- firms expectations about future prices (may hold onto supply, tactical to gain most profit)
Excess demand
If price is set below equilibrium
= demand is greater than supply
(suppliers are willing to supply less than consumers demand, prices can be increased)
= there is a shortage in the market
Excess supply
If price is set higher than equilibrium
= supply is greater than demand
(suppliers willing to supply more than consumers demand, prices will have to fall)
= too many products, firms have unsold goods
Equilibrium price (market clearing price)
Only price where demand of consumers is equal to supply of producers in the market
= where demand & supply curve crosses
(all products in market are bought & cleared out)
Direct tax
A tax levied directly on an individual or organisation