1.2 How Markets Work Flashcards
What are the underlying assumptions of rational economic decision making for
a) consumers?
b) producers?
a) Consumers set out to maximise their utility
b) Firms aim to maximise profits
Define demand
The quantity of a good or a service that consumers are willing and able to buy at any given price in a given time period
What is the difference between individual demand and and market demand?
Individual demand is the demand for a good or service from a single consumer, whereas market demand is the level of demand from all potential buyers
Define what diminishing marginal utility is
It describes the situation where a consumer gains less additional utility from consuming a product the more of it that is consumed
What is the law of demand?
There is an inverse relationship between the price of a good or service and the quantity demanded of it
What is the snob effect/ Veblen effect?
Where there is a direct relationship between price and demand, because expensive goods and services can be flexed on others
What are normal goods?
A good where demand rises in response to an increase in consumer incomes
What are inferior goods?
A good whose demand decreases when consumer incomes rise
Define substitutes
Two goods are substitutes if the demand for one good rises when the price of the other good rises
Define complementary goods
Two goods are compliments if the rise in the price of one of the goods leads to a fall in demand for the other good
Define elasticity
A measure of sensitivity of one variable to changes in another variable
Define price elasticity of demand (PED).
How do you calculate it?
A measure of the responsiveness of quantity demanded to a change in the price of a good or service.
%∆ QD/ %∆ Price
Will PED be negative or positive, providing its not a snob good?
Negative
When is a good or service
a) relatively elastic?
b) relatively inelastic?
c) unitary elastic
a) When PED is greater than 1
b) When PED is less than 1
c) When PED=1
When PED is elastic, what happens to total revenue when prices rise and fall?
When prices rise, total revenue falls.
When prices fall, total revenue rises.
When PED is unitary, what happens to total revenue when prices change?
There is no change to total revenue
What happens to total revenue when PED is inelastic, and prices rise and fall?
When price rise, revenue rises.
When prices fall, revenue also falls.
Why is it incorrect to say that a demand curve is either elastic or inelastic?
Because it has different elasticities at different points of the curve
When is PED
a) perfectly inelastic
b) perfectly elastic
a) PED=0
B)PED is infinity
How do substitutes affect PED?
The more substitutes a good or service has, the more elastic PED is
Would PED of a good or service be elastic or inelastic if
a) it’s a necessity?
b) it’s a luxury good?
a) inelastic
b) elastic
How does the price of a good or service as a percentage of a consumers income affect PED?
If the price is a small % of consumer income, PED tends to be relatively inelastic.
If it takes up a large % of consumer income, PED tends to be elastic.
How does the time period affect PED, and why is this?
PED tends to become more elastic in the long term.
This is because in the short term, habit or commitments exist. Also, in the long term, more substitutes will enter the market.
Define income elasticity of demand (YED)
How do you calculate it?
A measure of sensitivity of quantity demanded to a change in consumer incomes.
%∆ QD/ %∆ Incomes
Will YED be positive or negative for
a) normal goods?
b) inferior goods?
a) positive
b) negative
What does YED tend to be for
a) luxury goods?
b) necessities?
a) YED is greater than 1
b) YED is less than 1
Define a luxury good
A good in which as incomes rise, consumers spend proportionally more on the good
Define a necessity
A good in which as incomes rise, consumers spend proportionally less on the good