1.2 Elasticity Flashcards
What is elasticity?
How one variable reacts to a chance in the other.
What is PED?
Price Elasticity of Demand.
When a market is PED elastic what happens as price increases?
We buy less. So there is a chance in demand.
When a market is PED inelastic what happens as price increases?
We keep buying the same because we need it, there is no change in demand.
Do firms want elastic or inelastic curves?
Inelastic curves so they can increase price without a change in demand since they are profit maximisers.
What is XED?
Cross Elasticity of Demand.
What does XED mean?
Responsiveness in demand of A to a chance in the price of B. Looking at complements and substitutes.
What are complements?
Items often bought together e.g. banana and custard.
What are substitutes?
Cheaper alternatives e.g. own brand baked beans
What is YED?
Income elasticity of Demand.
What is YES?
Income elasticity of Supply
What does YED mean?
Responsiveness to change in demand to a change in consumer income.
An increase in consumer income will cause…
An increase in expensive products, a decrease in substitutes. More normal and luxury goods.
A decrease in consumer income will cause…
A decrease in demand for normal and luxury goods, as people move to substitutes and inferior goods.
Why is elasticity important?
Used for business planning, to anticipate customer demand, revenue and changes in business conditions.