1.2 Flashcards
What do people in creative roles in the media industry do?
People with creative roles work and develop ideas from project briefs.
What is the main responsibility of an animator?
To create a sequence of images that will create the illusion of movement.
At what stage is an animator involved?
Majority of the work takes place during production. However, mock-up animation may be done during pre-production and animation added to live-action film is made in post-production.
What is the main responsibility of a copy writer?
To produce engaging written material for a range of digital and printed media.
At what stage is a copy writer involved?
Work is typically done during the production phase.
What is the main responsibility of a script writer?
To write scripts for television, film, radio and video games. They understand standard conventions in respect to storytelling, dialogue and stage directions.
At what stage is a script writer involved?
Work is often done during pre-production, but can sometimes be edited during production.
What is the main responsibility of a content creator?
To produce original digital content for a variety of online platforms and social media sites. Includes text, images and video.
What is the main responsibility of a graphic designer?
To produce visual content across a range of media types.
What is the main responsibility of an illustrator/graphic artist?
To produce artwork using industry standard hardware and software packages.
What is the main responsibility of a photographer?
To produce high-quality images that fit a client’s brief. To understand technical aspects such as lighting and focus.
What is the main responsibility of a web designer?
To design web pages and sites on multiple platforms. They understand the structure of websites and how user interfaces work on different devices.
At what stage are content creators, graphic designers, illustrators/graphic artists, photographers, and web designers involved?
Samples could be produced for clients during pre-production meetings. However, the majority of work happens during production. Also, clients may review work and request changes during post-production.
What are three ways in which creative roles share common responsibilities with each other?
- Communicate clearly with all team members.
- Prepare professional content in their specialist area.
- Be aware of the target audience, similar products that exist already, and guidelines they have been given.
What is the main responsibility of a camera operator?
To capture video material for a wide variety of purposes. To position equipment for different shots and angles.
At what stage is a camera operator involved?
Mainly involved during production.
What is the main responsibility of a games developer/programmer?
To work and create a game. To be knowledgeable about gaming platforms and/or coding techniques.
At what stage is a games developer/programmer involved?
Often involved in production, with potential edits in post-production.
What is the main responsibility of a sound editor?
To work with sounds to edit and produce audio tracks for film, games and multimedia products. This includes voices, music and sound effects.
At what stage is a sound editor involved?
Mainly involved in post-production.
What is the main responsibility of an audio technician?
To set up and record high-quality audio as part of a production, from film sets to game voiceovers.
At what stage is an audio technician involved?
Mainly involved in production.
What is the main responsibility of a video editor?
To work with recorded raw video footage to produce edited content for media products. This can include trimming, cropping and reframing video and, combining it with audio tracks. It can also include adding visual and special effects.
At what stage is a video editor involved?
Often, work is done during post-production.
What is the main responsibility of a web developer?
To build, upload and maintain a working website based on a web designer’s work. To be knowledgeable about web servers, programming, security and user interactivity.
What are four ways in which technical roles share common responsibilities with each other?
- Be confident in using any technical equipment connected to their role.
- Ensure equipment is correctly maintained and regularly tested.
- Communicate with the creative departments to ensure their designs are realised.
- Solve problems when technical issues occur.
What is the main responsibility of a campaign manager?
To ensure the product will be seen by the target audience, and making them aware of it through marketing, e.g. through the use of social media. To manage content creators and copy writers to create promotional material.
At what stage is a campaign manager involved?
Required in all phases of production.
What is the main responsibility of a creative director?
To manage and inspire designers, content creators and copy writers to focus on the client brief and produce imaginative content.
At what stage is a creative director involved?
Required in all phases of production.
What is the main responsibility of a director?
To manage, coordinate and oversee the filming of media content. To ensure those in front of and behind the cameras know what they’re supposed to be doing.
At what stage is a director involved?
Production, with some elements of post-production.
What is the main responsibility of an editor?
To manage the people producing digital and printed content for media projects. This includes planning content, assigning work to creators and copy writers, and checking their work.
At what stage is an editor involved?
Mainly involved in post-production.
What is the main responsibility of a production manager?
To manage the schedule of a project including timescales, budgets and role assignments. To support the production and ensure issues are quickly resolved or alternative plans are put in place.
At what stage is a production manager involved?
Required in all phases of production.
What are three ways in which senior roles share common responsibilities with each other?
- To have a good understanding of all phases of production.
- Be able to manage people and get the best from those working in any role.
- Make sure health and safety guidelines are followed at all times.
How can the size of a production affect the number of people in senior roles and what they do?
The number of people working in senior roles depends on the size of the project and how many different forms of media are included. In smaller productions, people in senior roles might also have creative or technical roles, e.g. a director who also acts in a film or edits the video.
