1.2 Flashcards
In economics, what assumptions are made about the objectives of consumers and producers
Consumers aim to maximise utility (the total satisfaction or benefit derived from consuming a good or service)
Producers aim to maximise profits
Explain how herd mentality may prevent consumers acting rationally
Herd mentality is when people are greatly influenced by others and thus are not thinking or acting rationally
Explain how habitual behaviour may prevent consumers acting rationally
Habitual behaviour is a default bias in choices which means many people are influenced to default purchase products we always buy and so not act rationally
Explain how computational weakness may prevent consumers acting rationally
Consumers are not always able to make comparisons between prices and different goods on offer
Explain the concept ‘diminishing marginal utility’
As consumption of a product is increased, the consumer’s utility increases, but at a decreasing or diminishing rate
Explain why a demand curve is downward sloping
The marginal utility of a commodity reduces when quantity of goods is more. Consequently, when the quantity of goods is more, the prices will fall and demand will increase. Hence, consumers will demand more goods when prices are less. This is why the demand curve slopes downwards
Explain the factors that cause a demand curve to shift to the right
Population
Advertising
Substitutes
Income (Disposable)
Fashion and Taste
Interest rates
Complements
NB: P A S I F I C
What might cause an extension along a demand curve
An increase in demand due to the fall in price, all other factors remaining constant
What might cause an contraction along a demand curve
A fall in demand due to the rise in price, all other factors remaining constant
Explain why a supply curve is upward sloping (3 reasons)
¬The profit motive- If market price rises following an increase in demand, it becomes more profitable for a business to increase their supple.
¬Production+costs - when output expands, a firms production costs tend to rise, therefore a higher price needed to cover extra costs. This may be due to the effects of diminishing returns as more factor inputs are added to production.
¬New entrants coming into the market - higher prices may create an incentive for other business to enter a market leading to an increase in total supply
Explain the factors that cause a supply curve to shift
PintsWc
P A rise in productivity by the labour force
I Indirect tax
N no. of firms in market
T Technology
S Subsidies - grants to producers from Gov that leads to a reduction in the costs of production
W Weather
C Costs of production eg transport, oil, labour
What might cause an extension along the supply curve
A rise in price causes an increase in the quantity supplied
What might cause a contraction along the supply curve
A fall in price causes an decrease in the quantity supplied
Explain, using an example, the meaning of joint supply
Where an increase or decrease in supply of one good causes an increase or decrease of a by-product
Fe - A contraction in the market supply of lamb will reduce the supply of wool
Explain, using an example, the meaning of competitive supply
Term uses to describe when more than one product can be produced from the same factors of production
E.g. a farmer can plant potatoes or carrots using essentially the same factors of production.
Define price elasticity of demand
Price elasticity of demand measures the responsiveness of quantity demanded for a product to a change in price
Write the formula for price elasticity of demand
PED= Percentage change in quantity demanded/ percentage change in price
Explain the meaning of a PED of 0
Perfectly inelastic demand
A change in price has led to no effect on quantity demanded
Explain the meaning of a PED of between 0 amd -1
Price inelastic demand
A change in price has led to a smaller percentage change in quantity demanded
Explain the meaning of a PED of -1
Unitary elastic demand
A change in price has led to the same percentage change in quantity demanded
Explain the meaning of PED of between -1 and infinity
Price elastic demand
A change in price has led to a larger percentage change in quantity demanded
Explain the meaning of a PED of infinity
Perfectly elastic demand
Any rise in the price causes the quantity demanded to fall to zero. The value of PED will be infinite and the demand curve will be horizontal
List the factors that influence the PED for a good or service
Proportion of income
Loyalty
Addictive
Necessity
Time under consideration
Substitute products
(Plants)
Define income elasticity of demand
A measure of the responsiveness of quantity demanded of a product to change in real income