1.1.3 Market Research Flashcards
1
Q
What is primary research?
A
Finding out information first-hand.
2
Q
What is secondary research?
A
Finding out information that has already been gathered.
3
Q
What is bias?
A
A factor that causes research findings to be unrepresentative of the whole population.
4
Q
What is a sample size?
A
The number of people interviewed; this should be large enough to give confidence that the findings are representative of the whole population.
5
Q
What is market research?
A
Market research gathers information about consumers, competitors and distributors within a firm’s target market. It is away if identifying consumers buying habits and attitudes to current and future products.
