1.1.2- spotting a business opportunity Flashcards
1
Q
What is market segmentation?
A
Aggregating prospective buyers into groups or segments with similar needs and wants
2
Q
What type of market segments is there?
A
-geographical segments
-demographic segments
-income segments
-behavioural segments
3
Q
Describe the four segments:
A
-demographic - to do with age , gender ,ethnicity
-geographical - to do with where u live and what country you are from
-income - how much u can afford and depends on if you are low ,medium or high income
-behavioural- what you like to do
