1.1.2 Market Research Flashcards
1
Q
What is market research?
A
Gathering, presenting and analysing information about products / customers
2
Q
What would you use market research to find out?
A
- consumer opinions
- positive and negative feedback
- price , packaging , service , quality , branding
3
Q
Why might market research be important?
A
- good to gauge customers opinions
- can change ideas to improve
4
Q
What is product orientation
A
It is a business and marketing strategy that focuses above all else on creating the best possible product
