1.1.2 Market Research Flashcards
1
Q
Primary Research Methods
A
Questionnaires
Observations
Focus Group- where a group of people discuss opinions
Test Marketing
Interviews
Loyalty Card
Consumer panels
2
Q
Secondary Research Methods
A
-Annual Reports- Reports done every years by plcs
-Gov. Sources-Data Gov. has collected
-Internet data-data businesses have gathered just from experience
-Trade journals-Financial Times
Specialist Organisation Publications- Mintel has global specialist research. Very expensive.
3
Q
A
