1.1.1 Flashcards by Alister Johnson | Brainscape

Q

Mass market characteristics

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Niche market characteristics

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Q

Mass market examples

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Q

Niche market examples

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Q

Advantages and disadvantages of a mass market

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Q

Advantages and disadvantages of a niche market

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Q

Branding in a mass market

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Q

Profitability in a niche market

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Q

Market size and application

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Market share and application

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Q

Dynamic markets

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Q

Online retailing

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Q

advantages and disadvantages of online retailing

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Q

Market growth

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Q

How competition effects the market

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Q

Risk

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Q

Types of common business risks

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Q

Uncertainty

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Q

Types of common business uncertainty

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Q

How a business can protect itself from risk and uncertainty

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