1.1.1 - 1.1.3 Flashcards
Positive statements
Objective statements that can be tested
Normative statements
Subject statements that carry value judgements
Scarce resources
Resources that are limited
Opportunity cost
The next best alternative forgone
Trade-off
Having more of something results in having less of something else
Profit
Money left over when cost is taken away from revenue
Entrepreneurs
People who choose to start up their own business
Sales maximisation
Lowering manufacturing costs/increasing sales prices
Satisficing
Keeping the shareholders happy
Survival
Staying in business by just about making enough money
Market share
How much of the market the firm owns
Eg. Pepsi has a large market share
Return on investment
The ratio between net profit and cost of the investment
Cost efficiency
Saving money by doing something in an improved way
Social objectives
A statement that underlies desired social outcomes
Employee welfare
Anything done to improve the employees environment