1.1 Types and Explanations of Conformity

Question 1

What is conformity?

Answer 1

A form of social influence where group pressure (real or imagined) results in a change of behaviour but not necessarily attitudes.

Question 2

What is compliance?

Answer 2

Conforming with majority but NOT AGREEING with them
- Change due to wanting to be accepted or approved

Question 3

What is internalisation?

Answer 3

Takes on behaviour and beliefs of majority
- Private and public change

Question 4

What is identification?

Answer 4

Elements of both compliance and internalisation
- Accepts beliefs due to admiration but the reason is to be accepted not necessarily belief

Question 5

What is Normative social influence?

Answer 5

Conforming to be accepted and liked
- Associated with compliance

Question 6

What is Informational social influence?

Answer 6

Conforming based on our desire to be right
- Look to others for the right opinions and how to behave