11. Self Report Design

Question 1

What is a likert scale ?

Answer 1

One in which the respondent indicates their agreement (or otherwise) with a statement using a scale of usually 5 points. The scale ranges for strong agree to strongly disagree 
E.g
1 strongly agree
2 agree
3 neutral 
4 disagree 
5 strongly disagree

Question 2

What is a rating scale ?

Answer 2

Respondents identify a value that represents their strength of a feeling e.g
Very entertaining 
1
2
3
4
5
Not at all entertaining

Question 3

What is a fixed choice option ?

Answer 3

Includes a list of possible options and respondents are required to indicate those that apply to them

Question 4

What is an interview schedule and why is it used ?

Answer 4

An interview schedule is a list of questions that the interviewer intends to cover.
It is standardised to reduce the effect of interviewer bias

Question 5

What three things do you need to not do when writing good questions ?

Answer 5

• Over use of jargon - difficult words for no reason
• emotive language and leading questions
• double barelled questions and double negatives

Question 6

What is the interviewer effect ?

Answer 6

Because an interview is a social interaction the appearance or behaviour of the interviewer may influence the answers of the respondent

Question 7

What are the strengths of a group interview ?

Answer 7

• Group interviews generate qualitative data through the use of open questions
• helps the researcher develop a real sense of a person’s understanding of a situation.
• They also have increased validity because some participants may feel more comfortable being with others

Question 8

What are the disadvantages of group interviews ?

Answer 8

• the researcher cannot guarantee that the other people in the group will keep information private.
• Group interviews may sometimes lack validity as participants may lie to impress the other group members
• They may conform to peer pressure and give false answers.