1.1 Ownership and Control

Question 1

Summary

Answer 1

1. Ownership and Control
2. Causes of Concentration
3. Pluralistic Theory of Media Ownership
4. Marxist Critique of Media Ownership
5. GUMG
6. Fallacy of Choice

Question 2

1. Ownership and Control

Answer 2

1. Surface Level: Greater Choice?
2. Concentration of Ownership
3. British Print Media
4. Broadcasting Media

Question 3

2. Causes of Concentration

Answer 3

1. Horizontal Integration
2. Vertical Integration
3. Diversification
4. Global Conglomeration
5. Synergy
6. Technological Convergence
7. Why Should we Study Media Ownership?

Question 4

3. Pluralistic Theory of Media Ownership

Answer 4

1. Overview of Pluralist Perspective
2. Economics of Media Ownership
3. Media Diversity
4. Public Service Broadcasting
5. State Controls
6. Media Professionalism
7. Media Audiences

Question 5

4. Marxist critique of Media Ownership

Answer 5

1. Role of Ideology
2. Media and Ideology
3. Evidence for the Ideological Nature of Control
4. What this tells us about Pluralism and Marxism

Question 6

5. GUMG

Answer 6

1. Overview
2. Economic Pressures
3. Agenda Setting

Question 7

6. Fallacy of Choice

Answer 7

4. BBC