1.1 - Enterprise and Entrepreneurship Flashcards
What is business enterprise?
The process of identifying new business opportunities, and then taking advantage of them.
What can business enterprise involve?
Starting a new business or helping an existing one to expand by coming up with new ideas.
What are the 3 purposes of a business activity?
- Provide people with a good or service
- Meet customer needs
- Add value to an existing product
How can a business add value?
- More convenient
- Improve brand image
- Improve design or quality
- Create a USP
Why do new business ideas come about?
- changes in technology
- changes in customers wants
- products becoming obsolete
What are the two ways new business ideas come about?
Adapt an existing product.
Create a new product.
What is an entrepreneur?
Someone who takes on the risks of enterprise activity.
What does an entrepreneur need to do to successfully run a new business?
- organise resources
- take risks
- make business decisions
What are the risks for an entrepreneur when running a business?
- Losing money, if the business makes a financial loss the entrepreneur may lose their own money.
- Lack of security.
- Business failure, money, time and effort lost.
What are the rewards for an entrepreneur when running a business?
- Business success.
- May earn money - better quality of life.
- Independence.