11-21 Flashcards
what is digital stratigies, and name offensive and defensive onces
digital strategy is a business strategy but with the use of technology to improve the business
1.offensive
digital platform
new margianl supply
digitally enable products and services
2.defensive
reboundling and customizing
digital distrubution channels
cost efficeny
what is value curve analysis? what are on the horiziontal and vertical direction
value curve analysis is companies performance across diffrent factors of competion in its industry.
the horiztional is factors for the computer industry matters for customers
vertical : is like to which level, is it high, or low that the company invest in it.
4 actions of value curve analysis
raise = which factors do we raise above industry standard
reduce= which factors do we reduce below industry standard
create= which factors do we create that no one offered
eliminate = which factors should we eliminate that the industry have comepted with.
porters value chain, what is value chain
value chain is process in a company to make money, how diffrent subsystem collaborate in order to do that.
describe what is primary activites in the value chain, and which are they
- primary activites are activites realted to delivery, production, support of our products and services
- Inbound = (relation to suppliers) reciving, storingm distrubute input internally, suppliers realtionship is important.
2.operations = transforming activivites that change input to output that are sold to customers, ex operations ssystem
3.outbound = (realtion to customers) activites delivering products, service to customers, collecting, storingm distrubutiong systems
- marketing and sales : what do we do to make sure customers buy from us instead of others
service: acitivites maintaing thr value of your products and service to your customers once its produced
secondary/support activites is what and what are those activites?
- they are activites supporting the primary onces to operate efficent
procurment/purshaing = what do comoany do to get resources to operate
HR= how they recrutie, promte, hire, train, motivae staff
technology = managing and processing information, protecting company knowledge
infrastructure = company support systems, functions that allows it to maintain daily operations, accounting, legal, admin, general mangement. ex research, manufactoring, distrubution
describe the digital strategies
digital platform: technolgies to make a platform to connect customers suppliers
new marginal supply = use technology to access new supply and customers to broaden market reach
digital enabled product and srvice = to enhance tradional products by technology
digital distrubution channels = invest in digital distrubution channels so customers can easy access products
cost efficency = digital technolgoies to reduce cost
