1.1 Flashcards

1
Q

Q: Why do new business ideas come about?

A

A:

New business ideas emerge due to changes in technology, shifts in consumer demand, and the obsolescence of products and services.

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2
Q

Q: What role does technology play in generating new business ideas?

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A:

Technological advances create opportunities for businesses to develop innovative products and services. For example, smartphones and social media platforms led to opportunities in mobile apps and digital marketing.

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3
Q

Q: How does changing consumer demand contribute to new business ideas?

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A:

Evolving consumer needs open doors for businesses to create new products and services. An example is the rise in demand for plant-based food products, leading to the emergence of new businesses in the food industry.

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4
Q

Q: In what situation do products and services become opportunities for new business ideas?

A

A:

Products and services become opportunities when they become obsolete due to changes in technology or consumer demand. For instance, the decline of physical media like CDs created opportunities for digital streaming services like Netflix and Spotify.

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5
Q

Q: What is the key to business success in terms of generating new ideas?

A

A:

The key to business success is identifying a need or opportunity in the market and developing an innovative solution that uniquely and valuably meets customer needs.

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6
Q

Q: What is the source of original business ideas?

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Original ideas stem from identifying a gap in the market or a new need. They can be based on new technology, a new market, or a unique perspective on an existing problem.

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7
Q

Q: Provide an example of an original business idea.

A

A:

Nutrigene, a business offering personalized vitamin supplements based on an individual’s DNA, is an example of an original idea not based on existing products or services.

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8
Q

Q: What does adapting existing products or services involve in generating new business ideas?

A

A:

Adapting involves taking an existing concept and making it better or more suitable for a different market or customer base. It often addresses problems with existing products or services.

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9
Q

Q: Give an example of a business that adapted an existing concept.

A

A:

Uber adapted the concept of taxi services, offering a more convenient and cost-effective solution accessible through a mobile app.

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10
Q

Q: How does business failure impact businesses?

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A:

Business failure, affecting businesses of all sizes, occurs when a business cannot meet financial obligations or generate enough revenue to sustain operations. It can lead to job losses, bankruptcy, and financial ruin for owners and investors.

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11
Q

Q: What are the causes of financial loss in business activity?

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A:

Financial loss can result from poor financial management, economic downturns, or unexpected events like natural disasters. Its impacts include reduced profitability, competitiveness, and the ability to invest in growth.

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12
Q

Q: What does lack of security in business activity refer to?

A

A:

Lack of security pertains to risks related to data security, intellectual property theft, or physical security. Breaches can result in reputational damage, legal liability, and loss of customer trust.

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13
Q

Q: How can entrepreneurs reduce risks in business activity?

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A:

Entrepreneurs can reduce risks by managing cash flows carefully, conducting thorough market research, and setting clear aims and objectives.

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14
Q

Q: What is the ultimate reward that business owners strive for?

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A:

Business success is the ultimate reward, achieved when a business meets or exceeds objectives, such as generating revenue, achieving profitability, or expanding operations.

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15
Q

Q: What role does profit play in business activity?

A

A:

Profit is a measure of business success, enabling reinvestment in growth opportunities, payment of dividends to shareholders, and providing financial stability to the business.

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16
Q

Q: Why is independence considered a crucial reward for businesses?

A

A:

Independence allows businesses to make their own decisions without being subject to external stakeholder demands, such as investors or creditors. It contributes to the overall success of a business.

17
Q

Q: What is the primary purpose of business activity?

A

A: The primary purpose of business activity is to produce goods or services that satisfy a need or demand in the market.

18
Q

Q: What are goods in the context of business activity?

A

A: Goods are physical products, such as bicycles and T-shirts.

19
Q

Q: What are services in the context of business activity?

A

A: Services are non-physical items, such as hairdressing, tourism, and manicures.

20
Q

Q: What is the ultimate goal of meeting customer needs in business activity?

A

A: The ultimate goal is to create products that meet the needs and preferences of customers, build customer loyalty, increase brand awareness, and generate revenue.

21
Q

Q: What is the third purpose of business activity besides producing goods and meeting customer needs?

A

A: The third purpose is to add value to products or services

22
Q

Q: How can adding value to products or services benefit a business?

A

A: Adding value can differentiate products from competitors, create a unique selling point, and increase customer satisfaction

23
Q

Q: Provide an example of adding value to a product.

A

A: An example is packaging potatoes as oven chips, where customers are willing to pay more for the convenience and value-added features.

24
Q

Q: Provide a real-life example of how branding adds value to a product.

A

A: Apple has built a brand that many customers believe is to other brands through the use of quality materials, innovative design, and good marketing. This branding allows the firm to charge a higher price for its products, increasing the added value.

25
Q

Q: How does convenience contribute to adding value, and provide an example?

A

A: Convenience adds value by making a product more user-friendly and accessible. For instance, Persil improved convenience by introducing dishwashing tablets, eliminating spillage issues associated with liquid detergent for dishwashing machines

26
Q

Q: Give an example of how quality contributes to added value for a product.

A

A: Jo Malone perfume products are known for their beautiful packaging, creating an exciting opening experience for customers. This focus on quality packaging allows the firm to charge a higher price for its products, increasing the added value.

27
Q

Q: What is a Unique Selling Point (USP), and provide an example of how it adds value.

A

A: A Unique Selling Point (USP) is a distinctive feature that sets a product apart from competitors. MoonPig’s customization options for birthday cards, allowing customers to personalize size, color, and design, create a competitive advantage, enabling the firm to charge a higher price and increase added value.

28
Q

Q: How can design be a method of adding value to a product, and provide an example?

A

A: Design adds value by providing unique and desirable features. The Samsung Galaxy Watch 5, with robust health tracking tools and an impressive screen, gains a competitive advantage. These features allow the firm to charge a higher price for its products, increasing the added value.

29
Q

ways of adding value

A

convenience
branding
design
quality
usp’s

30
Q

convenience - adding value

A

products which offer a more convenient option to the customer can sell for a higher price

31
Q

branding - adding value

A

creating a unique identity that distinguishes it from competitors increases customers loyalty, trust, and recognition which translates into higher sales and profitability

32
Q

quality -adding value

A

customers are willing to pay premium prices for products or services that are of high quality because they offer greater value and satisfaction

33
Q

design - adding value

A

adds value by enhancing the aesthetics and functionality of a product
improve user experience and increase the perceived value of the product / service

34
Q

USP’s - adding value

A

by identifying a unique and compelling benefit or advantage, companies can attract new customers, increase sales and profitability, and build a loyal customer base