11/10 notes Flashcards

1
Q

components of perfect competition

A

-p=mc
-p= min ATC
-0profit

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2
Q

excess capacity

A

occurs when a firm operates or is producing output at less than the optimal level

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3
Q

imperfect competition components

A

p>mc
-p>ATC
-0profit
-non price comp
–marketing ads

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4
Q

marketing

A

all the things you need to do to sell a product
-emphasise difference
-branding: establish and protect brand (trademark)(ads)

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