11/10 notes Flashcards
1
Q
components of perfect competition
A
-p=mc
-p= min ATC
-0profit
2
Q
excess capacity
A
occurs when a firm operates or is producing output at less than the optimal level
3
Q
imperfect competition components
A
p>mc
-p>ATC
-0profit
-non price comp
–marketing ads
4
Q
marketing
A
all the things you need to do to sell a product
-emphasise difference
-branding: establish and protect brand (trademark)(ads)