100 words Flashcards
study
The selling message in a promotional message
copy
A method used to measure satisfaction on a scale and the responent is asked to circle a number where 0 is neutral and one moves outwards from it towards the extremes of goodness and badness
semantic differential scale
The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline
product life cycle
The process and methods that generates, stores, analyzes and distributes information to promote good decision making for a business
marketing information management
Any form of direct contact between a salesperson and customer to fulfill their wants and needs
personal selling
A course of action that obtains data or observations from a group
sampling plans
The combination of advertising, personal selling, sales promotion and public relations used to accomplish an overall marketing strategy
promotional mix
A question that encourages the consumer to respond with more than a “Yes” or “No” answer
open-ended questions
All of the different products and/or services a company makes or sells
product mix
When a salesperson encourages a consumer to purchase utilizing information regarding services available
service close
A phrase in an advertisement that grabs the consumer’s attention, creates interest and encourages them to read a promotional message
headline
A study into a problem that provides details where a small amount of information exists. It may use a variety of methods such as trial studies, interviews, group discussions, experiments, or other tactics for the purpose of gaining information
exploratory research study
Observing a consumer prior to interaction
pre-approach
Occurs when mistakes are made by the interviewer. These may include influencing the respondent in some way, asking questions in the wrong order, or using slightly different phrasing (or tone of voice) than other interviewers. It can also include intentional errors such as cheating and fraudulent data entry
Interviewer error
The process of creating, communicating, delivering and exchanging offerings that have value for customers to generate profits for a business
marketing
Desirable attribute of a good or service, which a customer perceives he or she will get from purchasing
benefit
Refers to the interconnectedness of members within a channel of distribution
channel-member relationships
The physical means of carrying a promotional message in words, speech and/or pictures; for example billboards, radio, newspapers, TV, magazines and the interne
advertising media
The step-by-step process in which a salesperson advises a customer about products that suit his/her needs, leading through the decision to make a purchase
selling process
When a salesperson encourages a consumer to select between two products to close a sale
which close
An initial effort by a salesperson to close a sale.
trial close
The practice of adding a constant percentage to the price of an item to determine its selling price
mark-up pricing
A pricing method in which a seller uses prices of competing products as a benchmark instead of considering own costs or the customer demand
competition oriented pricing
A written document that includes a market and strategic overview, background information, role of research, objectives, suggested approach and research target, reporting requirements, timing, budget and existing research or other information related to the study
marketing research brief
A wrong action that can not be attributed to a lack of knowledge.
error
Apromise that is given to a consumer that a product will meet certain standards
warranty
