10/20/15 Flashcards

1
Q

Emotional appeal

A

Exploiting readers feelings of pity it fear to make a case

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2
Q

Enthymeme

A

Argument in which premise is understood but not stated

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3
Q

Ethical appeal

A

Most powerful appeal comes from character and reputation, not words

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4
Q

Ethnocentricity

A

Belief in the inherent superiority of ones own group and culture

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5
Q

Euphemism

A

The substitutions of an offensive, indirect, or agreeable expression for a word or phrase perceived as socially unacceptable

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6
Q

Exposition

A

Writing that seeks to clarify, explain, or inform

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7
Q

Figurative language

A

The use of words outside their literal or usual meanings

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8
Q

Hyperbole

A

Conscious exaggeration is used without the intent or literal persuasion

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9
Q

Imagery

A

Use of language to convey sensory experience most often through the creation of pictorial images

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10
Q

Ellipsis

A

Omission of a word or words necessary for complete construction

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