10/20/15 Flashcards
Emotional appeal
Exploiting readers feelings of pity it fear to make a case
Enthymeme
Argument in which premise is understood but not stated
Ethical appeal
Most powerful appeal comes from character and reputation, not words
Ethnocentricity
Belief in the inherent superiority of ones own group and culture
Euphemism
The substitutions of an offensive, indirect, or agreeable expression for a word or phrase perceived as socially unacceptable
Exposition
Writing that seeks to clarify, explain, or inform
Figurative language
The use of words outside their literal or usual meanings
Hyperbole
Conscious exaggeration is used without the intent or literal persuasion
Imagery
Use of language to convey sensory experience most often through the creation of pictorial images
Ellipsis
Omission of a word or words necessary for complete construction