1) What is Business? (Newton) Flashcards
Why do businesses exist?
To provide products and services to satisfy customer needs and wants in a profitable manner.
What is presumed to be the main goal of a company?
- profit maximisation
List 7 key business objectives
- Profit maximisation
- Survival (e.g. ensure costs are met, market share is retained e.t.c)
- Growth (e.g. no. of shares, outlets e.t.c)
- Ethical/environmental (cruelty free, net zero emissions)
- cash flow
- social (e.g. enhance brand image, reputation)
- Diversification to spread risk
What is a mission statement
States the overriding goal of a business.
Benefits of setting a mission objective
- can become a slogan (marketing tool)
- To improve communication with key stakeholders - employees, suppliers, customers.
- Motivates employees by giving them a sense of belonging.
- Help set a direction for decision making.
Disadvantages of setting a mission objective
- Could be seen as a marketing ploy
- Only done because competitors do one
- Can be very vague and irrelevant to what the business actually does.
What is the relationship between missions and objectives?
Business and corporate objectives are designed to help a business achieve its mission.
Why do businesses set objectives? (5 points)
- Focusses decision making on achieving mission
- Provides point of reference
- Measure of success or failure
- Can motivate employees
- Aids communication
What makes up a SMART objective?
- specific
- Measurable
- achievable
- Realistic
- Timely
Define revenue
The total value of all products sold
- quantity sold x price
Define fixed costs w/ examples
Costs that don’t change depending on output e.g. rent, mortgage, salary
Define variable costs w/ examples
Costs that change depending on output e.g. wages, raw materials
Define total costs
variable costs + fixed costs
How do you calculate profit?
revenue - total costs
Why is profit so important?
- Seen as a reward for risk taken.
- Attracts investors (shareholders gain dividends)
- Re-invest in R+D for further growth
- Allows for purchasing EOS, proof a firm will be able to pay back a loan.
- Comparison of profits to competitors