1 What is business Flashcards
What are the 4 reasons businesses exist
- Make a profit
- Provide goods and services
- Develop a good idea
- Provide help and support for others e.g. charities
Define a mission statement
A written declaration of a company’s core purpose and focus and defines the reason for it’s existence
What is the purpose of a mission statement
to help bring focus and meaning to a business and act as a guide when making critical decisions that may affect the direction of the business.
Define an objective
A goal to help a business achieve its mission
What are 3 key objectives of business
- Survival
- Profit
- Growth
What are the 2 additional important objectives of business
- Customer service
- Corporate social responsibility (CSR)
Define what CSR is
The commitment of a business to behave ethically towards its workforce, local community and society at large
Why does each functional area set objectives in a business
In order to contribute to the business achieving its overall objectives
What are objectives, that the mission is not
Actionable and measurable
Put these in order of achievement:
- Corporate aims
- Functional/department objectives Mission statement
- Corporate objectives
- Mission statement
Functional/department objectives ]
Corporate objectives
Corporate aims
Mission statement
What characteristics should objectives follow
SMART characteristics
What does the S in SMART characteristics mean
Specific: objectives must be clear, precise and well-defined
What does the M in SMART characteristics mean
Measurable: must be possible to know when an objective has been completed
What does the A in SMART characteristics mean
Achievable: objectives must be within capabilities and have sufficient resources
What does the R in SMART characteristics mean
Realistic: an objective must be challenging but possible to achieve given the capabilities and resources
What does the T in SMART characteristics mean
Time-based: there must be a deadline to work towards
List the 3 reasons businesses set objectives
- Performance can be evaluated as objectives are measurable and time-based
- Provide motivation for those who are responsible as they are realistic and achievable
- They give meaning to planning and ensures a business remains focused on its mission as they are specific
Define profit
The amount of money remaining once all costs have been deducted from the revenue
What a reward to owners/shareholders of a business for taking a risk of investing in the business
Profit
What is an incentive for setting up in business
Profit
Define revenue
Money receives from sales
How is revenue calculated
Units x price per unit