1. Uk Customer Trends Flashcards
What % of uk residents take a holiday each year
86%
60% abroad
How many holidays do people take on average
3
What demographic take the most holidays
Families
Or more recently in 2018 people between 25 and 34 took 4.1 average holidays a year
Staycation or abroad
Millenials between 16-34 perfer holidays abroad
Overall staycations slightly more popular but demand for abroad increasing
Popular destinations abroad
Europe is the most visited region by uk with spain and France the most popular holiday destinations
Outside europe usa is popular
What countries have seen a fall in demand for holidays
Turkey, Egypt and TUNISIA due to negative customer perceptions of the SAFTEY in these destinations
Why has there been an increase in long haul holidays taken
This has been put down to more fuel efficient aircraft resulting in cheeper flights
Duration of holidays
Uk holiday makers favouring week-long breaks compared to previously popular 2 week holiday
Long weekends also increasing
Pagage holidays increasing
What types of holidays do people book
- City breaks with around half of population taking one in each of the last 4 years = 40.1% istagramable is imporatant factor
- Beach around 40% taking one in last 3 years
- Countryside breaks 3rd most popular
- All inclusive holidays expected to perform well as uk holiday makers look to control costs considering the uncertainty around Brexit and the fluctuating value of the pound
Why might cruse holidays be 4 times more popular now than 20 years ago
An ageing pooulation
More older people in the population
What is the most popular method to book a holiday
80% booked online
Pc or laptop most popular
Younger families and older families are most likley to book holidays in person
15% prefer to book in store
Who do customers book their holidays with
Directly with service providers
This allows business to sell at a lower price by cutting out intermediary eg travel agent therefore greater sales
Why are independent booking increaing
Price comparision apps
