1: Stats Starts Here Flashcards

1
Q

What do people around the world have in common regarding information?

A

They all want to figure out what’s going on.

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2
Q

What is the relationship between the amount of information available and the need to understand it?

A

As the amount of information grows, so does our need to understand what it can tell us.

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3
Q

What is data?

A

Any collection of numbers, characters, images, or other items that provide information about something.

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4
Q

What is the primary purpose of Statistics?

A

To help make sense of the world by finding patterns and relationships in data.

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5
Q

How does Statistics help us understand variation?

A

By seeing past the underlying variation to find patterns and relationships.

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6
Q

What do personalized ads on platforms like Facebook indicate about user data?

A

Much personal information has been sold to marketing or tracking companies.

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7
Q

Why does Facebook provide free accounts to users?

A

Because user data are valuable.

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8
Q

What type of profile might a company build using your Facebook data?

A

A profile of your interests and activities, including movies, sports, age, sex, education level, hobbies, and friends.

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9
Q

What metaphor is used to describe user data in the text?

A

User data are compared to gold ore, which can be mined for valuable insights.

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10
Q

Fill in the blank: Statistics helps us to make sense of the world by seeing past the underlying _______.

A

variation.

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11
Q

True or False: Statistics can be used to create a coherent picture from random pieces of information.

A

False.

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12
Q

What is the ultimate goal of learning Statistics according to the text?

A

To turn data into a powerful, effective approach to understanding the world.

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13
Q

What is Statistics?

A

Statistics is a way of reasoning, along with a collection of tools and methods, designed to help us understand the world.

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14
Q

What are statistics?

A

Statistics (plural) are particular calculations made from data.

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15
Q

What is data?

A

Data are values along with their context.

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16
Q

What is the singular form of data?

A

Datum

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17
Q

What does Statistics help us understand?

A

Statistics helps us understand and model variation.

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18
Q

Why do data vary?

A

Data vary because we don’t see everything, and because even what we do see and measure, we measure imperfectly.

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19
Q

How did texting drivers compare to drunk drivers in terms of reaction times?

A

Texting drivers responded more slowly and were more dangerous than those who were above the legal limit for alcohol.

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20
Q

What can Statistics help individuals become?

A

More informed citizens.

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21
Q

What types of real-world questions does Statistics help answer?

A

Questions about risk assessment, predictions, and effects of interventions.

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22
Q

In a summary of disciplines, what is Statistics about?

A

Variation.

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23
Q

Fill in the blank: Statistics is about _______.

A

Variation

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24
Q

What is the purpose of Statistics according to the text?

A

To give tools to understand, question, and interpret data.

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25
What is the primary factor behind Amazon's success?
Data
26
What are two types of data mentioned?
* Numerical data * Non-numerical data (e.g., name and address)
27
What is the importance of context in data interpretation?
Without context, values are meaningless
28
What are the 'Five W's' that establish context in data?
* Who * What * When * Where * Why
29
What do the rows of a data table correspond to?
Individual cases
30
What are the characteristics recorded in a data table called?
Variables
31
Fill in the blank: The 'what' of the study refers to _______.
[variables]
32
True or False: The values displayed in a data table are always meaningful without additional context.
False
33
What are individuals who answer a survey called?
Respondents
34
What term is used for people on whom we experiment?
Subjects or participants
35
What are animals, plants, websites, and other inanimate subjects often referred to as?
Experimental units
36
What is the most generic term used for cases in data?
Cases
37
In a database, what are rows called?
Records
38
What do the rows in a dataset represent?
The who of the data
39
What does each row of data typically contain information about?
A single case
40
What may indicate the identity of a case in a data row?
The first column, often the order number
41
Why is it important for a sample of cases to be representative of a larger population?
To generalize from the sample to the larger population
42
What is one key aspect to understand when analyzing data?
Who and what to analyze
43
What additional context about data can enhance understanding?
When and where the data were collected
44
Why might values recorded in different years have different meanings?
Contextual factors like time and location
45
What is a primary concern of Statistics regarding data?
The design of sound methods for collecting data
46
What should you identify as a habit when introducing data?
The W's (and H) of the data
47
What are the three steps broken down in guided examples throughout the book?
* Think * Show * Tell
48
What is the first step of any data analysis?
Know what you are trying to accomplish and why
49
Fill in the blank: Knowing the _______ of data is essential for understanding.
[who and what]
50
What are characteristics recorded about each individual called?
Variables ## Footnote Variables are usually found as the columns of a data table.
51
What type of variables tell us what group or category each individual belongs to?
Categorical Variables ## Footnote These are also known as qualitative or nominal variables.
52
Give an example of a categorical variable.
Province ## Footnote The values of categorical variables are often text.
53
What are area codes considered in terms of variable types?
Categorical Variable ## Footnote Area codes categorize phone numbers into geographical regions, even though they are numeric.
54
True or False: Area codes were originally assigned based on the population of their regions.
True ## Footnote Lower digits were assigned to populous regions to reduce wear on dials.
55
What type of responses often yield categorical values?
Descriptive Responses ## Footnote Examples include questions about cell phone providers or marital status.
56
What is counted to summarize a categorical variable like Shipping Method?
Number of Purchases Shipped in Each Category ## Footnote This helps Amazon analyze past shipping methods.
57
What do we call a variable that contains measured numerical values with measurement units?
Quantitative Variable ## Footnote Quantitative variables record an amount or degree of something.
58
Fill in the blank: For quantitative variables, its measurement units provide a meaning for the _______.
Numbers ## Footnote Units are crucial for understanding the scale of measurement.
59
Why do units matter for quantitative variables?
They provide meaning to the numbers ## Footnote Without units, the values have no context or significance.
60
Aside from measurement, how else can quantitative variables arise?
Counting ## Footnote Counts also measure the amounts of things.
61
What are the two types of variables discussed in relation to numeric values?
Categorical and quantitative
62
How can a numeric variable sometimes be treated differently?
As categorical or quantitative depending on the question we want to ask
63
What are the categories used for age when treated as categorical?
* Child * Teen * Adult * Senior
64
What is an identifier variable?
A variable used solely to uniquely identify each case
65
Why does Amazon assign unique identifiers to customers?
To avoid confusing customers and to send the right products
66
What is the Amazon Standard Identification Number (ASIN)?
A unique identifier assigned to each item carried by Amazon
67
What is the purpose of identifier variables in large data sets?
To uniquely identify cases, combine data from different sources, and protect privacy
68
What is a relational database?
A database where different data tables link to one another by matching identifiers
69
In the context of analyzing CDs, when is ASIN treated as a categorical variable?
When determining the best-selling CD
70
When is ASIN used as an identifier variable?
When examining the range of prices for CDs
71
What is the role of an IP address in the context of identifiers?
To ensure electronic messages find the correct recipient
72
Fill in the blank: A variable like Student ID is classified as a _______.
[identifier variable]
73
True or False: Identifier variables provide useful information about categories.
False
74
What is an example of an ordinal variable in a course evaluation survey?
Responses indicating perceived educational value: 1 = Worthless; 2 = Slightly; 3 = Middling; 4 = Reasonably; 5 = Invaluable ## Footnote Ordinal variables reflect a ranked order of values.
75
How can Educational Value be treated in a study?
It can be treated as either categorical or quantitative depending on the study's purpose ## Footnote If counting responses, it is categorical; if measuring improvement, it is quantitative.
76
Why should one be cautious when treating Educational Value as quantitative?
There are no natural units for educational value, making it arbitrary ## Footnote Without natural units, the concept of 'educational value units' becomes subjective.
77
What are ordinal variables often classified as?
A subclass of categorical variables ## Footnote Along with nominal variables, since both arise from categorizing cases.
78
What is the key consideration when deciding how to treat a variable?
Look to the why of your study and what you want to learn from the variable ## Footnote This helps determine whether to treat it as categorical or quantitative.
79
Fill in the blank: Variables that report order without natural units are often called _______.
ordinal variables ## Footnote Ordinal variables provide a ranking but lack a definitive measurement scale.
80
True or False: Ordinal variables can never be treated as quantitative.
False ## Footnote They can be treated as quantitative depending on the study's context and purpose.