1 Role of BA

Question 1

What is PESTLE?

Answer 1

External factor:
P -Political
E - Economic
S - Socio-cultural
T - Technological
L - Legal
E - Environmental / Ethical

Question 2

What are Porter’s Five Force Analysis?

Answer 2

External factor:
1. Bargaining power of Suppliers [think brands]
2. Bargaining power of Buyers [consumers]
3. Competitors [Intensity]
4. Threat New Entrants
5. Threat of Substitute Products

Why companies enter and leave a market - for profit

Question 3

MOST analysis?

Answer 3

Internal factor:
1. Mission - what business the company is in and what is intended to be achieved
2. Objectives - goals to measure organisations achieveness
3. Strategy - Approach to take to achieve objectives
4. Tactics (this is where projects are identified) - means by which strategy is implemented

Question 4

Resouce Audit

leads to SWOT

Answer 4

Internal factor
1. Physical resources e.g. buildings
2. Financial resources e.g. assets
3. Human resourses e.g. skills. flexibility
4. ‘Know How’ e.g. Patents, technology
5. Reputation e.g. brand

Question 5

SWOT

leads to TOWS

Answer 5

Internal factor:
1. Strengths [internal]
2. Weaknesses [internal]
3. Opportunities [external]
4. Threats [external]

Question 6

TOWS

pervious step soften SWOT analysis

Answer 6

Internal factor:
SO - Strategies to use strength to max oppportunities [ attacking strategy]
ST - Strategies to use strengths to minimise threats [ Build strengths to attacking strategy]
WO - Turn weaknesses into opportunities [defensive strategy]
WT - Strategies to mininise weaknesses and avoid threats [Building strengths for defensive strategy]

Question 7

Models to assess impact / success of a change (2)

Answer 7

1. McKinsey’s 7s model
2. Balanced business scorecard

Question 8

Mckinsey 7s Model

Used to access impact/success of change

Answer 8

1. Structure
2. System
3. Style
4. Staff
5. Skills
6. Strategy
7. Shared Value

What makes a company successful?

Question 9

Balanced business scorecard

Used to access impact/success of change

Answer 9

1. Vision and strategy
2. Finance - how should we appear to shareholders
3. Customer - how should we appear to customers
4. Learning and growth - how to sustain our ability to change and improve
5. Internal business processes - what business processes must we excel at

Question 10

Porters Value Chain

Answer 10

Activities used to add customer value, from the suppliers through to customer.

Activities used to add business value - customer is not interested in this.

Question 11

Lean thinking (5)

Answer 11

1. Identify customers and specify value
2. Identify and map the value stream [what is our process. How can we deliver]
3. Create flow by eliminating waste
4. Respond to customer pull
5. Pursue perfection

Question 12

Considerations for change (3)

Making the change to agile

Answer 12

1. Culture [everyone needs to be involved]
2. Communication
3. Collaboration