1) Observations Flashcards
Lab/control observation evaluation
.observes behaviour in controlled conditions
+High control over extraneous variables
- Low Eco Validity
Naturalistic Observation Evaluation
.observes in natural environment
+Low eco validity
-risk of high extraneous variables
Participant Observation Evaluation
.researchers takes part of the group being studied
+gains richer insight
-may lack objectivity as researcher associates with participants
Non Participant Evaluation
.Researcher observes from a distance
+objective nature
-may lack rich data
Covert Observation Evaluation
.participants are unaware they’re being observed
+Removed demand characteristics
-Ethically Questionable
Overt evaluation
.participants give informed consent to being observed
+ethically viable (right)
-Demand Characteristics
Structured Observation Evaluation
.Observe for set behaviours (time or event)
+Standardised and collected Quan data
-may miss behaviour not in coding scheme = lower validity
Unstructured Observation Evaluation
.records any behaviour and notes anything that happens
+Gain rich qual data as it isn’t restricted
-Not standardised = lower reliability