1. Introduction Flashcards
Give examples of performance objectives in the operations strategy matrix!
- Quality
- Time
- Dependability
- flexibility
—> customize, now product? - cost
Name some examples of decision areas I the operations strategy matrix!
1. Capacity —> small factors? where? 2. Supply networks —> long term contacts? relations? vertical integration? ownership? 3. Process technology —> automated systems? connected flow? 4. Development and organisation —> top controlled? flat organisation?
Outcome of the operations strategy matrix?
Market competitiveness
what are the stages of the process of operations strategy according to traditional view?
- operations strategy formulation
- operations strategy implementation
- operations strategy monitoring
- operations strategy control
what are order winners?
- the things that make you win orders if you IMPROVE
—> improve the competitiveness if you improve
—> gain more business the better you are
—> linear competitive benefit
what are qualifiers?
- The necessary level på be on the market.
- Basic demands
—> the competitive benefit converges for high performance
—> for qualifiers it doesn’t matter what you add the competitive benefit count get bigger
What are delights?
- The extra that customers don’t expect but it is positive - Might be the thing that makes the deal.
—>not linear
—> the competitive benefit converges for high performance
Difference between x and the kano model?
?
What are the axes in the order winners, delights and qualifier model?
x: achive performance
y: competitive benefit
How does the order winners, delights and qualifier model develop in time?
The competitive benefit gets lower
—> order winners become qualifiers and so on
what are the significant milestones of delivery of products /services?
- Awareness of need
- Request for information
- Receipt of information
- Request for product/service
- Start of core processing
- end of core processing
- Installed product/service fully operational
How does the sales volume change during the life cycle?
- Introduction into market
- Growth in market
—> acceptance of the market - Maturnity of market
—> sales level off - Decline as market
What is the “chasm”?
between the innovators and the early adopters
—> difficulty in taking the second step
—> ramping up, bigger volumes
What are trade-offs?
Trade-offs in operations are the way we are willing to sacrifice one performance objective to achieve excellence in another
what us the efficient frontier view?
- How to get to the efficient frontier —> change management - to get to the new efficient frontier —> have to think new, be innovative —> japan, kaikaku
