1. Introduction Flashcards
Give examples of performance objectives in the operations strategy matrix!
- Quality
- Time
- Dependability
- flexibility
—> customize, now product? - cost
Name some examples of decision areas I the operations strategy matrix!
1. Capacity —> small factors? where? 2. Supply networks —> long term contacts? relations? vertical integration? ownership? 3. Process technology —> automated systems? connected flow? 4. Development and organisation —> top controlled? flat organisation?
Outcome of the operations strategy matrix?
Market competitiveness
what are the stages of the process of operations strategy according to traditional view?
- operations strategy formulation
- operations strategy implementation
- operations strategy monitoring
- operations strategy control
what are order winners?
- the things that make you win orders if you IMPROVE
—> improve the competitiveness if you improve
—> gain more business the better you are
—> linear competitive benefit
what are qualifiers?
- The necessary level på be on the market.
- Basic demands
—> the competitive benefit converges for high performance
—> for qualifiers it doesn’t matter what you add the competitive benefit count get bigger
What are delights?
- The extra that customers don’t expect but it is positive - Might be the thing that makes the deal.
—>not linear
—> the competitive benefit converges for high performance
Difference between x and the kano model?
?
What are the axes in the order winners, delights and qualifier model?
x: achive performance
y: competitive benefit
How does the order winners, delights and qualifier model develop in time?
The competitive benefit gets lower
—> order winners become qualifiers and so on
what are the significant milestones of delivery of products /services?
- Awareness of need
- Request for information
- Receipt of information
- Request for product/service
- Start of core processing
- end of core processing
- Installed product/service fully operational
How does the sales volume change during the life cycle?
- Introduction into market
- Growth in market
—> acceptance of the market - Maturnity of market
—> sales level off - Decline as market
What is the “chasm”?
between the innovators and the early adopters
—> difficulty in taking the second step
—> ramping up, bigger volumes
What are trade-offs?
Trade-offs in operations are the way we are willing to sacrifice one performance objective to achieve excellence in another
what us the efficient frontier view?
- How to get to the efficient frontier —> change management - to get to the new efficient frontier —> have to think new, be innovative —> japan, kaikaku
what are the stages of the process of operations strategy according to evolving view?
An iterative proccess 1. operations strategy formulation 2. operations strategy monitoring 3. operations strategy implementation 5. operations strategy control and back again
What is quality associated with?
being right
What is speed associated with?
being fast
What is dependability associated with?
being on time
What is flexibility associated with?
being able to change
What is cost associated with?
being productive
How can the operations function provide a competitive advantage ?
Through its performance at the five competitive objectives:
- Quality
- Speed
- Dependability
- Flexibility
- Coat
Different product groups require different performance objectives. Name some different performance objectives!
- services
—> business
—> budget - customers
—> business
—> private - Service range
—> customized
—> standardized - rate of service innovations
—> high
—> low - volume of activity
—> low volume
—> high volume - profit margin
—> medium to high?
—> low to medium?
What is characteristic for an newly introduced market?
CUSTOMERS —> innovators COMPETITORS —> few/none LIKELY ORDER WINNERS —> product/service specification LIKELY QUALIFIERS —> Quality —> range DOMINANT OPERATIONS PERFORMANCE OBJECTIVES —> Flexibility —> Quality
What is characteristic for a growing market?
CUSTOMERS —> earls adopters COMPETITORS —> increasing numbers LIKELY ORDER WINNERS —> availability LIKELY QUALIFIERS —> Price —> range DOMINANT OPERATIONS PERFORMANCE OBJECTIVES —> speed —> dependability —> quality
What is characteristic for a mature market?
CUSTOMERS —> bulk of market COMPETITORS —> sable numbers LIKELY ORDER WINNERS —> low price —> dependable supply LIKELY QUALIFIERS —> range —> quality DOMINANT OPERATIONS PERFORMANCE OBJECTIVES —> cost —> dependability
What is characteristic for a declining market?
CUSTOMERS —> laggard COMPETITORS —> declining numbers LIKELY ORDER WINNERS —> low price LIKELY QUALIFIERS —> dependable supply DOMINANT OPERATIONS PERFORMANCE OBJECTIVES —> cost
