1 - Corporate objectives Flashcards
corporate objectives
what the business aims to achieve. they guide the actions ans strategy of a business and measure the overall sucsess of a business
mission statment
sets out the pupose of a business. relates to the stakeholders
what will missions staments usually focus on
- the value of the business
- scope of the business
- importance of different stakholder groups
- the impact they want to have on society
- long term aims of the business
influences on mission
- the values of the founders
- the views of society
- the industry they operate in
- size and type of ownership
- culture of the business
coproate objectives
quantify the mission and set measurable targets for the organisation. they provide specific and measureable steos that a business shoudl take
focuses of corporate objectives
- innovation
- growth
- sustainability
- shareolder value
- social repsonibility
- profitability
- market standing
internal factors affecting corporate objectives
- poor perfomance
- new leadership
- business ownershi
- business culture
- business growth
external factors that affect corporate objectives
- eoenomic conditions
- social change
- actions of compeititors
- global prices
- technological change
short termism
pressure of achieving short term gains over long term sucsess
influences of short termism and the pressure for instant sucsess
can influence corporate objectives and decision making as much as any other internal or external factor
influences of short termism and the pressure for instant sucsess
can influence corporate objectives and decision making as much as any other internal or external factor