(1) Chapter 3 - Production, costs and Revenue Flashcards

1
Q

Define PRODUCTION

A

Converting inputs into outputs of goods and services

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2
Q

Define SHORT-RUN PRODUCTION

A

When a firm adds variable factors of production to fixed ones

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3
Q

Define LONG-RUN PRODUCTION

A

When a firm changes the scale of all the factors of production

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4
Q

Define PRODUCTIVITY

A

Output per unit of input

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5
Q

Define SPECIALISATION

A

Workers only performing one task/narrow range of tasks.

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6
Q

What is meant by DIVISION OF LABOUR

A

Different workers performing different tasks combining their expertise to produce a good/service

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7
Q

What happens with the FIXED COST in the SHORT-RUN

A

Cost of production which does not change with ouput

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8
Q

What happens with the VARIABLE COST

A

Cost of production which changes with the amount that is produced

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9
Q

Define TOTAL COST

A

The whole cost (Fixed cost + Variable cost)

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10
Q

Define AVERAGE COST

A

Total cost of production divided by output

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11
Q

Define ECONOMY OF SCALE

A

As output increases, long-run average cost falls

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12
Q

Define DISECONOMY OF SCALE

A

As output increases, long-run average cost rises

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13
Q

What are the types of ECONOMIES OF SCALE + brief explanation

A

Managerial - (Specialist workers/division of labour)
Marketing - Better marketing team/ brand building
Bulk Buying - Cheaper resources
Risk-bearing - Less exposed to risks
Economies of Scope - Cheaper to produce a range of products

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14
Q

What are reasons for DISECONOMIES OF SCALE

A

Managerial - Administration becomes harder
Communication failure - Many tiers of workers to communicate with
Motivational problems - Specialisation could lead to repetitive and boring tasks + People might be working for a fixed wage with no bonuses/incentives

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15
Q

Define TOTAL REVENUE

A

All money received from selling output

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16
Q

Define AVERAGE REVENUE

A

Total revenue divided by output

17
Q

Define PROFIT

A

Difference between total sales revenue and total cost of production

18
Q

What are examples of BARRIERS TO ENTRY?

A
  • Capital costs
  • Sunk costs
  • Legal barriers
  • Marketing barriers
  • Limit pricing
19
Q

Define DYNAMIC EFFICIENCY

A

Using excess profit to innovate