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OID > 1. Business Model Generation > Flashcards

1. Business Model Generation Flashcards

1
Q

Which 4 main areas are being covered by the 9 building blocks?

A

Customers
Offer
Infrastructure
Financial viability

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2
Q

Name the 9 building blocks

A 
Customer segments
Value Propositions
Channels
Customer relationships
Revenue streams
Key resources
Key Activities
Key Partnerships
Cost Structure
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3
Q

Customer Segments - Which different types of Customer Segments exsist?

A
  1. Mass Market - Focus op 1 grote groep
  2. Niche Market - Focus op 1 selectieve groep
  3. Segmented - Focus op gelijke markten maar die toch klein verschillen van elkaar
  4. Diversified - Focus op allerlei verschillende problemen en benodigdheden
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4
Q

Value Propositions - Which items can contribute to customer value creation?

A
  1. Newness
  2. Performance
  3. Customization
  4. “Getting the job done”
  5. Design
  6. Brand/status
  7. Price
  8. Cost reduction
  9. Risk reduction
  10. Accessibility
  11. Convenience/Usability
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5
Q

Channels - What are the 5 phases to deliver a value proposition to the customer segment?

A
  1. Awareness
  2. Evaluation
  3. Purchase
  4. Delivery
  5. After-sales
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6
Q

Customer Relationships - What are the 6 categories of Customer Relationships?

A
  1. Personal Assistance
  2. Dedicated personal assistance
  3. Self-service
  4. Automated-services
  5. Communities
  6. Co-creation
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7
Q

Revenue Stream - What are the 7 ways of generating Revenue Streams?

A
  1. Asset sale - Concrete product sale (book, cars)
  2. Usage fee
  3. Subscription fee
  4. Lending/Renting/Leasing
  5. Licensing
  6. Brokerage fees
  7. Advertising
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8
Q

Key Resources - What are the 4 categories of Key Resources?

A
  1. Physical (Buildings, machines, systems etc.)
  2. Intellectual (Knowledge, patents, copyrights etc.)
  3. Human (Employees and employers)
  4. Financial (cash, lines of credit)
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9
Q

Key Activities - What are the 3 categories of Key Activities?

A
  1. Production - Creating a product to sell
  2. Problem solving - Offering a solution to solve problems in exchange for a fee
  3. Platform/network - Offering a platforming (website, brands)
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10
Q

Key Partnerships - What are the motivations for creating partnerships with others?

A
  1. Optimization and economy of scale
  2. Reduction of risk and uncertainty
  3. Acquisition of particular resources and activities
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11
Q

Cost Structure - Which 2 classes of Cost Structures exist for a business?

A
  1. Cost Driven - Focus on minimizing costs by using low price value propositions, maximum automation
  2. Value-driven - Focus on value creation
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12
Q

The Empathy Map - What does the Empathy Map help with?

A

Understanding the customer better

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13
Q

Empathy Map -Which 6 blocks does it have & what do they do?

A
  1. What does she see? - Describes what the customer sees in her environment
  2. What does she hear? - Describes how the environment influences the customer
  3. What does she really think and feel? - Try to sketch out what’s going on in your customer’s mind.
  4. What does she say and do? - Imagine what the customer might say, or how she might behave in public
  5. What is the customer’s pain? - What are her biggest frustrations, which obstacles occur?
  6. What does the customer say? - What does she want to achieve or need? How can she achieve this?
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14
Q

DESIGN - What are the 6 techniques used for business model design?

A
  1. Empathy map
  2. Ideation
  3. Visual thinking
  4. Prototyping
  5. Storytelling
  6. Scenarios
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15
Q

Ideation - What are the 4 epicentres as a starting point in the canvas?

A
  1. Resource-driven
  2. Offer-driven
  3. Customer-Driven
  4. Finance-driven
  5. Multiple-Epicenter Driven
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16
Q

Ideation - What are the 5 steps of the ideation process?

A
  1. Team composition
  2. Immersion
  3. Expanding
  4. Criteria selection
  5. Prototyping
17
Q

Ideation - Which 2 methods of ideation exist?

A
  1. Epicentres of Business Model Innovation

2. “What If” Questions

18
Q

Visual Thinking - What are the 2 techniques to visually think?

A
  1. Post-It Notes

2. Drawings

19
Q

Prototyping - What are the 4 scales of prototypes?

A
  1. Napkin sketch - Simple business model canvas, describe only key elements
  2. Elaborated canvas - Explore what it would take top make the idea work and explore market potential
  3. Business case - examine the viability of the idea (revenues and costs, profit potential)
  4. Field-test - Investigate customer acceptance and feasibility
20
Q

Storytelling - Why should you use storytelling?

A
  1. It makes the idea tangible and contributes to effectively pitching your business model ideas to management.
  2. It clarifies when pitching to investors, stories simply just make it easier to understand and more pleasant to listen to.
  3. It engages people because a story is more interesting than simply stating facts and data.
21
Q

Storytelling - What are 2 possible perspectives in a story?

A
  1. Company Perspective

2. Customer Perspective

22
Q

Storytelling - What are the 5 forms of storytelling?

A
  1. Talk & Image
  2. Video clip
  3. Role Play
  4. Text & Image
  5. Comic Strip
23
Q

Scenarios - Why is the Scenarios technique being used?

A

It is being used to inform the business model development process by making the design context-specific and detailed.

It is not meant as predicting the future but being realistic on what could happen.

OID (4 decks)

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