1 Flashcards
Designing
Process of creating new versions of garments accessories and other items
Entrepreneur
Person who organizes launches and directs new business venture and assumes the financial risk and uncertainty of the enterprise
Fashion
Display of the currently popular of objects or activities
Fashion advertising
A type of marketing focused on making promotions the fashion industry
Fashion merchandising
Planning buying and selling apparel and accessories
Fashion publicist
establishes a valuable image in a clients product and brings it into a favorable light to the desired target audience
Merchandising
Process through which product are obtained design develop your present every sale and promoted to the point of sale trying to match those products to establish market requirements to make a profit
Manufacturers
Companies that make goods
Marketing
The process of finding or creating a profitable market for goods or services
Production
The transformation of resources into a form that people want
Promotion
Nonpersonal selling to a large audience to increase buying response
Research and development
Innovation to discover new knowledge, develop new products, and improve old products
Visual merchandising
The physical presentation of a good in the most attractive and understandable ways to increase sales
Retail
The sale of goods to the public in relatively small quantities for use or consumption rather than for results
Retail buyer
Merchandising executives who are responsible for selecting and purchasing goods for their companies and for selling the goods at a profit
Sales
Financial income, amount over a certain time; money received for merchandise sold
Trickle down
Trends that begin in high fashion and eventually are able to be purchased by the general public
Trickle across
Trends that move horizontally thru the social fashion groups at similar social levels from leaders to followers
Trickle up
Theory that says that fashion tends start among the general public and eventually move up to high fashion ranks
Fashion followers
Individuals who wear a fashion look only when it’s firmly accepted
Fashion movement
Ongoing change in what is considered fashionable
Trend setter
A person who leads the way in fashion or ideas
Fashion leaders
The few “fashion forward” trendsetting individuals with enough confidence and credibility to start trends
Introduction stage
When the product is brought onto the market $$$$$
Rise stage
Consumer interest grows and the fashion becomes more readily accepted $$$$
Peak stage
Fashion is at its height of popularityX in demand due to mass production and affordability $$$
Decline stage
Market is saturated and popularity begins to decrease $$
Obsolescence stage
Style is rejected, undesirable at any price and is no longer produced $
Classic
Continuously in fashion bc of its simple and basic style
Flop
A fashion that is introduced and expected to sell but that is not accepted by customers
Fad
Temporary, passing fashions that have great appeal to many people for a short period of time
Long run fashion
Styles that take a long time, more seasons, to complete the fashion cycle
Short run fashion
Styles that take fewer seasons to compete the fashion cycle than average
Trends
A general direction or the movement components of fashion
