1 Flashcards
Designing
Process of creating new versions of garments accessories and other items
Entrepreneur
Person who organizes launches and directs new business venture and assumes the financial risk and uncertainty of the enterprise
Fashion
Display of the currently popular of objects or activities
Fashion advertising
A type of marketing focused on making promotions the fashion industry
Fashion merchandising
Planning buying and selling apparel and accessories
Fashion publicist
establishes a valuable image in a clients product and brings it into a favorable light to the desired target audience
Merchandising
Process through which product are obtained design develop your present every sale and promoted to the point of sale trying to match those products to establish market requirements to make a profit
Manufacturers
Companies that make goods
Marketing
The process of finding or creating a profitable market for goods or services
Production
The transformation of resources into a form that people want
Promotion
Nonpersonal selling to a large audience to increase buying response
Research and development
Innovation to discover new knowledge, develop new products, and improve old products
Visual merchandising
The physical presentation of a good in the most attractive and understandable ways to increase sales
Retail
The sale of goods to the public in relatively small quantities for use or consumption rather than for results
Retail buyer
Merchandising executives who are responsible for selecting and purchasing goods for their companies and for selling the goods at a profit