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Google Ads > 1 -3 Chapter > Flashcards

1 -3 Chapter Flashcards

1
Q

Four types of Google Ads Campaign

A
  • Display
  • Shopping
  • Search
  • Video
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2
Q

This Google Ads campaign lets you increase brand awareness when users or browsing content they are interested in online

A

Display

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3
Q

This Google Ads Campaign lets you promote your products, share details about your inventory, and boost traffic to your online and physical store

A

Shopping

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4
Q

This Google ads campaign drive action on you site when users are searching for similar products

A

Search

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5
Q

This Google ads campaign reach your target audience & bring your business story to life

A

Video

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6
Q

___ is not generated by Dynamic Ads

A

Description line

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7
Q

Campaign ads should be set up with a ___

A

Marketing goal

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8
Q

___ indicate where your ad will appear based on the campaign you selected

A

Network Settings

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9
Q

Get more customers to learn about your new product

A

Web traffics

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10
Q

Gather contact details through sign up page

A

Leads

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11
Q

Encourage customers to complete purchase

A

Sales

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12
Q

___ to catch customers attention (text ads)

A

Headline

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13
Q

___to reach particular page (text ads)

A

URL

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14
Q

___ to highlight details(text ads)

A

Description

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15
Q

3 types of Ad Extensions

A
  • Links
  • Websites
  • Phone numbers
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16
Q

use ___ in promoting end sale for 30 days

A

Start and End date

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17
Q

___ lets you to choose what time your ads will show

A

Ad Scheduling

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18
Q

Keyword is equal to ___

A

Google Algorithm

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19
Q

Five match types to your keywords

A
  • Broad match
  • Modified broad match
  • Phrase broad match
  • Exact broad match
  • Negative
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20
Q

What sign to up for diff. broad matcg

A

”+”

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21
Q

Broad match = ___

Broad match modifiers = ___

A

more audience & if you want to be specific

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22
Q

What sign to put when using “phrase match”

A

“quotation marks”

example: “My First Bike”

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23
Q

What sign to put for “exact match”

A

”[ brackets ]”

[men’s bicycles] will show - if not specific word it will not show

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24
Q

how does “exact match” helps you?

A

Narrows down audience

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25
Q

Phrase match is more flexible than ___ but more targeted than___

A

Exact match; broad match

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26
Q

This is used when you want to reach very specific users

A

Exact Match

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27
Q

This are used for words you do not want to appear

A

Negative keywords

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28
Q

What sign to use in a “Negative keywords”

A

(-) example (-scooter)

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29
Q

This helps you discover terms that you might be nt aware of already

A

broader match types

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30
Q

This is good for those search terms “you know” your customers will be using when they are searching for a product.

A

Exact match

31
Q

This uses Google understanding to customize and target ads

A

Dynamic Search Ads

32
Q

automatically creates headlines & designed URL. Produces highly relevant ads that complement your other Google Ads campaign

A

Dynamic Search Ads

33
Q

What is the most relevant to you site?

A

Landing Page

34
Q

___ creates an ad based on your template & a tailor made headlines

A

Google algorithm

35
Q

___ creates targetable categories

A

Categories

36
Q

This targets specific strings

A

URL contains

37
Q

Key benefits of Dynamic Search Ads

A
  • Reach and coverage; capture more searches
  • Efficiency and time savings
  • Transparency and contro
38
Q

Position Dynamic Search Ads based on your __

A

business goals

39
Q

Goal; “I want to make sure my Ads appear for more relevant user searches (use keywords strategy and Dynamic Search Ads)

A

Incremental reach

40
Q

Goal; I want my users to find me even on my long-tail products( this is great if your website content is large)

A

Long-tail automation

41
Q

Goal; “I want to enter new markets quickly” this help broaden your current activity to business areas

A

Rapid Expansion

42
Q

____ are an efficient way to reach customer when they need you the most.

A

Google Search Campaigns

43
Q

The order which ads appear on the page is based on a calculation called “Ad Rank”

A

Ad Auction

44
Q

___ calculates Ad Rank for every ad in the auction.

A

Google Ads

45
Q

The ad with the highest Ad Rank gets to show in the ___

A

Top position

46
Q

Ad Rank “five” factors

A
  • Bid
  • Ad Rank threshold
  • Context of query
  • Ad extensions impact
  • Action - time or ad - quality
47
Q

“paying less than you actually bid”

A

Bid

48
Q

“to help secure high quality ads, we set minimum quality that an ad must achieve in a particular position

A

context matter – search theme

  • location
  • device used the time of searched
49
Q

option to add extra information

A

Ad extensions impact

50
Q

Phone number or links are called as ___

A

extensions

51
Q

Advertisers only pay when they actually received a___

A

click

52
Q

This is how often an ad will be clicked on when it is shown

A

Expected clickthrough rate

53
Q

What does CTR stands for?

A

Clickthrough rates

54
Q

A ___ yields a higher score

A

Highly relevant landing page

55
Q

What should your landing page have? ( 5 items )

A
  • easily navigable
  • transparent about the nature of the business
  • how the sites interact with the user’s computer
  • how to intend personal information
56
Q

___ how ad matches what the user is searching for, and only useful ads to be shown

A

Ad Relevance

57
Q

During a real-time auction, many additional factors like ___ ( 3 items )

A
  • user’s device
  • user’s location
  • the time of the day
58
Q

Higher quality ads ( 3 items )

A
  • leads to lower cost
  • better ad positions
  • and more advertising success
59
Q

“NOT” considered by Ad Rank___

A

Increasing the conversation rate of your landing pages

60
Q

___ is an estimated quality of your ads and also composed of expected clickthrough rates, ad relevance& landing experience

A

Quality score

61
Q

What are the status columns of quality score ( 4 items ) - to know your quality score

A
  • Quality score
  • Landing ages
  • Experience
  • Ad Relevance
62
Q

Use ___ to see which to fix in your ads

A

Quality Score diagnostic tool

63
Q

You should use all relevant ___ for your business because the expected impact will be factored in the “ Ad Ranl”

A

ad extensions

64
Q

___ is a helpful diagnostic tool, not a key performance indicator

A

Quality score

65
Q

___ shows how healthy your ads & keywords are

A

Quality Score

66
Q

How is Quality Score calculated? Using what 3 components?

A
  • Expected clickthrough rate
  • Ad relevance
  • Landing page experience
67
Q

Each component is evaluated with___ (3 items) within ___ days

A

Average, Below Average and Above average; 90

68
Q

5 ways to use Quality Score to improve performance

A
  • Review your quality score components
  • Make ads more relevant
  • Try to improve clickthrough rates
  • Consider updating you landing page
  • Use Quality score with other metrics
69
Q

What are the step to more relevant keywords?

A
  1. Split ad groups
    example: - engagement ring
    - wedding ring
70
Q

NOTE: Moving ad groups with the same ads & keywords to another campaign or acc does not impact your ad quality

A

TAKE NOTE

71
Q

Steps to improve clickthrough rates

A
  1. Highlight a unique benefit of your product
    ex. “free shipping”
  2. Use verbs
    ex. Buy, Sell, Browse, Find, and Sign up
  3. Be more specific in you ad text
72
Q

Steps when considering updating landing pages

A
  1. Keep messaging contact to your landingpage
  2. Mobile - friendly
  3. Improve loading speed
73
Q

Steps when using Quality score with other metrics

A

Look at other metric such as

  • clickthrough rates
  • convertion rate
  • site engagement

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