1 -3 Chapter Flashcards
Four types of Google Ads Campaign
- Display
- Shopping
- Search
- Video
This Google Ads campaign lets you increase brand awareness when users or browsing content they are interested in online
Display
This Google Ads Campaign lets you promote your products, share details about your inventory, and boost traffic to your online and physical store
Shopping
This Google ads campaign drive action on you site when users are searching for similar products
Search
This Google ads campaign reach your target audience & bring your business story to life
Video
___ is not generated by Dynamic Ads
Description line
Campaign ads should be set up with a ___
Marketing goal
___ indicate where your ad will appear based on the campaign you selected
Network Settings
Get more customers to learn about your new product
Web traffics
Gather contact details through sign up page
Leads
Encourage customers to complete purchase
Sales
___ to catch customers attention (text ads)
Headline
___to reach particular page (text ads)
URL
___ to highlight details(text ads)
Description
3 types of Ad Extensions
- Links
- Websites
- Phone numbers
use ___ in promoting end sale for 30 days
Start and End date
___ lets you to choose what time your ads will show
Ad Scheduling
Keyword is equal to ___
Google Algorithm
Five match types to your keywords
- Broad match
- Modified broad match
- Phrase broad match
- Exact broad match
- Negative
What sign to up for diff. broad matcg
”+”
Broad match = ___
Broad match modifiers = ___
more audience & if you want to be specific
What sign to put when using “phrase match”
“quotation marks”
example: “My First Bike”
What sign to put for “exact match”
”[ brackets ]”
[men’s bicycles] will show - if not specific word it will not show
how does “exact match” helps you?
Narrows down audience
Phrase match is more flexible than ___ but more targeted than___
Exact match; broad match
This is used when you want to reach very specific users
Exact Match
This are used for words you do not want to appear
Negative keywords
What sign to use in a “Negative keywords”
(-) example (-scooter)
This helps you discover terms that you might be nt aware of already
broader match types
This is good for those search terms “you know” your customers will be using when they are searching for a product.
Exact match
This uses Google understanding to customize and target ads
Dynamic Search Ads
automatically creates headlines & designed URL. Produces highly relevant ads that complement your other Google Ads campaign
Dynamic Search Ads
What is the most relevant to you site?
Landing Page
___ creates an ad based on your template & a tailor made headlines
Google algorithm
___ creates targetable categories
Categories
This targets specific strings
URL contains
Key benefits of Dynamic Search Ads
- Reach and coverage; capture more searches
- Efficiency and time savings
- Transparency and contro
Position Dynamic Search Ads based on your __
business goals
Goal; “I want to make sure my Ads appear for more relevant user searches (use keywords strategy and Dynamic Search Ads)
Incremental reach
Goal; I want my users to find me even on my long-tail products( this is great if your website content is large)
Long-tail automation
Goal; “I want to enter new markets quickly” this help broaden your current activity to business areas
Rapid Expansion
____ are an efficient way to reach customer when they need you the most.
Google Search Campaigns
The order which ads appear on the page is based on a calculation called “Ad Rank”
Ad Auction
___ calculates Ad Rank for every ad in the auction.
Google Ads
The ad with the highest Ad Rank gets to show in the ___
Top position
Ad Rank “five” factors
- Bid
- Ad Rank threshold
- Context of query
- Ad extensions impact
- Action - time or ad - quality
“paying less than you actually bid”
Bid
“to help secure high quality ads, we set minimum quality that an ad must achieve in a particular position
context matter – search theme
- location
- device used the time of searched
option to add extra information
Ad extensions impact
Phone number or links are called as ___
extensions
Advertisers only pay when they actually received a___
click
This is how often an ad will be clicked on when it is shown
Expected clickthrough rate
What does CTR stands for?
Clickthrough rates
A ___ yields a higher score
Highly relevant landing page
What should your landing page have? ( 5 items )
- easily navigable
- transparent about the nature of the business
- how the sites interact with the user’s computer
- how to intend personal information
___ how ad matches what the user is searching for, and only useful ads to be shown
Ad Relevance
During a real-time auction, many additional factors like ___ ( 3 items )
- user’s device
- user’s location
- the time of the day
Higher quality ads ( 3 items )
- leads to lower cost
- better ad positions
- and more advertising success
“NOT” considered by Ad Rank___
Increasing the conversation rate of your landing pages
___ is an estimated quality of your ads and also composed of expected clickthrough rates, ad relevance& landing experience
Quality score
What are the status columns of quality score ( 4 items ) - to know your quality score
- Quality score
- Landing ages
- Experience
- Ad Relevance
Use ___ to see which to fix in your ads
Quality Score diagnostic tool
You should use all relevant ___ for your business because the expected impact will be factored in the “ Ad Ranl”
ad extensions
___ is a helpful diagnostic tool, not a key performance indicator
Quality score
___ shows how healthy your ads & keywords are
Quality Score
How is Quality Score calculated? Using what 3 components?
- Expected clickthrough rate
- Ad relevance
- Landing page experience
Each component is evaluated with___ (3 items) within ___ days
Average, Below Average and Above average; 90
5 ways to use Quality Score to improve performance
- Review your quality score components
- Make ads more relevant
- Try to improve clickthrough rates
- Consider updating you landing page
- Use Quality score with other metrics
What are the step to more relevant keywords?
- Split ad groups
example: - engagement ring
- wedding ring
NOTE: Moving ad groups with the same ads & keywords to another campaign or acc does not impact your ad quality
TAKE NOTE
Steps to improve clickthrough rates
- Highlight a unique benefit of your product
ex. “free shipping” - Use verbs
ex. Buy, Sell, Browse, Find, and Sign up - Be more specific in you ad text
Steps when considering updating landing pages
- Keep messaging contact to your landingpage
- Mobile - friendly
- Improve loading speed
Steps when using Quality score with other metrics
Look at other metric such as
- clickthrough rates
- convertion rate
- site engagement
