1-2 How markets work Flashcards
1
Q
What is demand?
A
- Demand is the quantity of a good or service that a consumer is willing and able to pay for at a given time.
2
Q
What are the factors that shift the demand curve?
A
- PIRATES
- Population
- Income
- Related goods
- Advertising
- Tastes
- Expectations
- Seasons
3
Q
What are the three types of demand?
A
- Derived demand, this is when demand for one good is linked to the demand for a related good.
- Composite demand, this is when the good demanded has more than one use.
- Joint demand, goods that are bought together.
4
Q
What is the law of diminishing marginal utility?
A
- The law of diminishing marginal utility states that as an extra unit of the good is consumed, the marginal utility, i.e., the benefit derived from consuming the good, falls. Therefore, consumers are willing to pay less for the good.
5
Q
What is PED?
A
- The price elasticity of demand is the responsiveness of a change in demand to a change in price.
6
Q
What is the formula to calculate PED?
A
- PED = percentage change in quantity demanded / percentage change in price.
7
Q
What is a price elastic good?
A
- Very responsive to changes in price. PED > 1.
8
Q
What is a price inelastic good?
A
- Not very responsive to changes in price. PED < 1.
9
Q
What is a unitary elastic good?
A
- Has a change in demand that is equal to a change in price. PED 1.
10
Q
What is a perfectly inelastic good?
A
- Demand does not change when price changes. PED 0.
11
Q
What is a perfectly elastic good?
A
- Demand falls to zero when price changes. PED Infinity.
12
Q
What are the factors that influence PED?
A
- Necessity, a necessary good will be relatively price inelastic.
- Substitutes, if a good has lots of substitutes it will be relatively price elastic.
- Addictiveness, if a good is addictive it will be relatively price inelastic.
- Proportion of income spent on a good, if low then relatively price inelastic.
- Durability of good, if durable consumers will wait to buy another one.
- Peak and off-peak demand, during peak, prices will be more price inelastic.
13
Q
What effect does PED have on tax revenue?
A
- If a good is relatively price inelastic, firms will put the indirect tax onto the consumer.
14
Q
What effect does PED have on subsidies?
A
- If a good is relatively price elastic, then firms will likely pass on subsidy to consumers in the form of lower prices in order to increase demand.
15
Q
What effect does PED have on total revenue?
A
- If a good is price inelastic, then firms can raise prices to increase total revenue.
16
Q
What is YED?
A
- Income elasticity of demand is the responsiveness of a change in demand to a change in income.