1,2,3,4: Audience, Structure, Message, Time

Question 1

Power Presentation Model:

main 4 components

Answer 1

Speaking time
Main message
Content/Structure
Audience

Question 2

Audience:

top 1 + 1 + 3 Qs

Answer 2

Who are they?

How expert are they (not) in topic?
What are (not) their interests? their expectations?
n preconceptions?

Question 3

Taboo topics

Answer 3

Sex, politics, religion

Question 4

How to deal with heterogeneous audience?

Answer 4

Difficult case…

Delve from superficial to deeply into several topics of interest in succession.

Question 5

What is key to interest audience?

before n during!

Answer 5

• PREPARE!

- tell relevant TRUE stories

Question 6

Structure:

2 goals, for whom

Answer 6

• for speaker to remember

- for listeners to recall

Question 7

Clear message structure
10 elements
+ Rough timings

Answer 7

INTRO
1- Title

2- Intro remarks
3- Topic
4- Assertion
5- Self intro > roughly 10% of talk here

BODY
6- Overview
7- Benefit for the audience
8- Argumentation/info > roughly 95% of talk here

END
9- Summary
10- Call to action

Question 8

1- Title:
Goal
3 ways

Answer 8

• generate curiosity TO GET PPL THERE

- w some surprise, originality, enthusiasm

Question 9

2- Intro remarks:
What for
How
When to prepare

Answer 9

Warm up & accustom
W anything related to topic
Prepare next to last=title

Question 10

4- Topic statement:
Goal
Properties

Answer 10

• “road sign” to topic
• 1 short sentence, clear
• no value statements
• no “and”

Question 11

5- Self-intro:
Goal
How

Answer 11

Establish authority on subject

By explaining your TRUE credentials

Question 12

6- Overview:
When (not)
3 ways

Answer 12

Yes for info, no for persuasion.

PPT, flip chart, counting off as you go.

Question 13

7- Benefit for the audience:

Types

Answer 13

Self-interest
-Financial
-Security
Fun
Ideals

Question 14

8- Argumentation:
4 Rules
Trade-off

Answer 14

• few: 3 to 7
• last argument should be strongest but shortest
• arrange logically!
• be persuasive!

Breadth vs depth in given time.

Question 15

9- Summary:

Suggested structure in 3 parts

Answer 15

• (I am going) to wrap up…
• Real summary
• Repeat assertion (better if closing the circle)

Question 16

10- Call to action:

2 ideal properties

Answer 16

specific n immediately actionable

Question 17

Preparation order:

Answer 17

PERSUADE
A- topic
B- assertion
C- benefit
D- argumentation
E- self intro

GOAL
F- call for action

FRAME
G- intro remarks
H- overview
I- summary
J- title

Question 18

3-Main message:
Req.
3 Suggestions > 1 goal

Answer 18

Must fit Argumentation (adapt either, iteratively!)

Should be simple, short, repeated > memorable!

Question 19

2 benefits of good time mgmt by speaker:

Answer 19

1- shows respect

2- ppl do not get nervous!

Question 20

Time mgmt n having a speech mind-map

Answer 20

mind-map makes your speech scalable for time extension or shortening!

Question 21

4 possible goals f a presentation

Answer 21

Inform
Persuade
Inspire
Entertain