1 Flashcards
What are formal and informal language?
Different registers are used in different situations.
What determines the use of formal or informal language?
Your purpose for communication and the relationship you have with the listeners/readers.
What is the Linguistic Landscape?
It is the visibility and salience of languages on public and commercial signs in a given territory or region.
(Landry and Bourhis 1997:23)
What does the Linguistic Landscape refer to?
It refers to the displayed language in a particular space, such as advertisements, billboards, and other signs.
(Carr, 2019)
What does the Linguistic Landscape encompass?
It encompasses things that one can see that do not necessarily need words to express the thought.
What are signs produced by individuals or groups?
Signs produced by individual or a group but not officially recognized.
What type of discourse is associated with these signs?
These signs have bottom up discourse.
What is geosemiotics?
Geosemiotics is the study of the social meaning of the material placement of signs in the world.
By signs, we mean to include any semiotic system including language and discourse. (Scollon & Scollon, 2003; in Mooney & Evans, 2015)
What are regulatory signs?
Regulatory signs indicate authority and are official and legal prohibitions.
What are infrastructural signs?
Infrastructural signs label things or direct for the maintenance of a building or any infrastructure.
What are commercial signs?
Commercial signs advertise or promote a product, an event, or a service in commerce.
What are transgressive signs?
Transgressive signs violate (intentionally or accidentally) the conventional semiotics or are in the wrong place.
What is graffiti?
Graffiti is an unsanctioned urban text.
(Carrington, 2009; in Mooney & Evans, 2015)
What does graffiti convey?
Graffiti conveys power and control to the person or group behind its production.
How do disempowered people use graffiti?
Disempowered people use graffiti to make a visible mark and disrupt the landscape.
