#1 Flashcards
Action code
Something that happens in the narrative that tells the audience that some action will follow.
Active audience
Audience who actively engages in selecting media products to consume and interpret meanings
Anchorage
Words that accompany and image to give it a meaning
Appeal
Way products attract and interest and audience
Audience categorisation
How media producers group their audiences to target their products (sex, age, ethnicity)
Encoding and decoding
Media producers encode messages and meanings in products that are decoded or interpreted by audiences
Equilibrium
Narrative, state of balance or stability
Four Cs
Cross cultural consumer characteristics, they categorise through motivational needs
Hybrid genre
Media texts that incorporate elements of multiple genres
Iconography
The props, costumes, objects and backgrounds associated with a particular genre
Interactive audience
Audience becomes actively involved and may become a pre-sold audience
Sign/code
Something that communicates meaning eg. Colours or sounds
Specialised audience
A niche audience that are defined by social group or specific interest
Splash
The most prominent story on the front page of a magazine
Synergy
The combination of elements to maximise the profits
Uses and gratifications theory
Inform and educate
Escapism
Entertainment
Social interaction
Vertical intergration
Companies that own a chain of production, merch or cinemas(James bond)
Colloquial language
Less formal way of speech
Convergence
The coming together of two separate media industries, collaboration.
Cross-platform marketing
Using different media platforms to sell the product
Denotation
What is known or seen directly
Political bias
They have a strong opinion for something and so they portray it through their product
Passive audience
They do not engage with the media but instead accept the message that is trying to be communicated
