08. Micro-economics Flashcards

1
Q

What is the production possibility frontier?

A

Describes the max amount of goods produced using all available resources in an economy.

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2
Q

Demand refers to what?

A

The quantity of a good or service demanded at every possible price.

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3
Q

What are Veblen goods?

A

Goods where a higher price may make the product more attractive in the eyes of the consumer.

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4
Q

What is a normal good?

A

One where demand for a good increases as income rises.

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5
Q

What does elasticity refer to?

A

The sensitivity of the relationship between changes demanded in quantity to changes in related factors, e.g. price or income.

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6
Q

Price elasticity of demand

A

% change in quantity demanded /
% change in price

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7
Q

When is price elasticity of demand:
- elastic?
- inelastic?

A
  • When greater than -1 e.g. -2
  • When less than -1 e.g. -0.5
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8
Q

What is cross-price elasticity?

A

The proportionate change in quantity demanded in response to a proportionate change in the price of another good.

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9
Q

A -ve cross-price elasticity refers to what?

A

Complementary goods.

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10
Q

A +ve cross-price elasticity refers to what?

A

Substitutes.

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11
Q

What is income elasticity of demand?

A

Measures the change in demand for a good or service in relation to a change in income.

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12
Q

Most goods have __ve income elasticities, and why?

A
  • positive
  • because as they become wealthier, they spend more
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13
Q

Inferior goods are ones where income elasticity is __ve?

A

negative

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14
Q

What is supernormal profit?

A

Excess profit above production costs
+
Unborrowed capital
+
Owner’s time

i.e. all opportunity costs

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15
Q

Typically, what type of costs may not rise smoothly as output increases?

A

Variable costs.

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16
Q

Firms will produce output until MC?

A

= MR

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17
Q

What is a production function?

A

The set of all technically efficient ways of combining inputs to produce output.

18
Q

In the LR, all costs (inputs) can be ___ whereas in the SR, some costs are ___ over a period of time.

A
  • varied
  • fixed
19
Q

LRAC curves are typically what shaped, and why?

A
  • U-shaped.
  • Increasing returns to scale then decreasing returns to scale
20
Q

What is the minimum efficient scale (MES)?

A

The lowest level of output where LRAC is at a minimum.

21
Q

If MC > AC, then AC must be?

Therefore, LRMC crosses LRAC where on the LRAC?

A
  • rising
  • at the lowest point on the LRAC (i.e. the MES output)
22
Q

What does perfect competition refer to?

Example industry?

A

A market in which neither buyers nor sellers believe they can influence the market price by any actions of their own. e.g. agriculture

23
Q

In perfect competition, what do both buyers and sellers regard themselves as?

A

Price-takers

24
Q

In perfect competition, the model requires different firms to produce similar products, known as what?

A

Homogenous products

25
In perfectly competitive markets there are normally a ___ number of firms, and firms are able to do what easily without interference?
- large - enter or leave the industry
26
What is **supply elasticity**?
The % change in quantity supplied in response to a given % change in price.
27
What shaped supply curve is perfectly elastic? And perfectly inelastic?
- horizontal - vertical
28
In monopolistic markets, what does the rectangle from the intersection of MC & MR, up to AR, down to AC represent?
Supernormal or monopoly profits.
29
Monopolists will always produce on the ___ part of the demand curve.
elastic
30
In the LR a monopolist's output is even ___ and prices ___ than in the SR.
- lower - higher
31
Most examples of price discrimination involve services which have to be consumed when?
Immediately.
32
What is it when in an industry, a group of firms explicitly collude on price and output decisions?
A **cartel**.
33
What shaped demand curves are linked to oligopolies, and why?
- Kinked ones - Assumes that if a single firm lowers its prices then competing firms will follow
34
What is **predatory pricing**?
When a large firm temporarily sells at an artificially low price to drive out competition.
35
What is **game theory**?
Where firms are assumed to anticipate each other's reactions.
36
Identify **Porter's 5 competitive forces** that drive industry competition.
1. Bargaining power of **s**uppliers 2. Bargaining power of **b**uyers/customers 3. Threat of new **e**ntrants 4. Threat of **s**ubstitute products & services 5. Rivalry between current competitors "BargainBargainThreatThreatRivalry" SBESR
37
Name the 5 phases of the **product life cycle**?
1. **I**ntroduction phase 2. **G**rowth phase 3. **M**aturity phase 4. **D**ecline phase 5. **O**bsolescence phase "I Go Mad During October"
38
SWOT analysis, - internal factors - external factors
- S,W - O, T
39
SWOT examples?
- **S** Skilled workforce / IP - **W** Weak financial position - **O** New markets / technologies - **T** Legislation / competitors
40
The **4 Ps of marketing mix** used to analyse competitive advantage and threats? The **7 Ps**?
- Product - Price - Promotion - Place - People - Process - Physical evidence