04.01 - How can we make an Inventory of Capabilities?

Question 1

Capabilities in innovation

Answer 1

Firm’s assets and skills to
(1) research and develop new products and services and
(2) innovate and change ways of organizing
Example: Apple

Question 2

Capabilities in operations

Answer 2

A firm’s ability to effectively implement its regulatory activities, notably the manufacturing process
Example: Zara, Ryanair

Question 3

Capabilities in marketing

Answer 3

Enable firms to develop and sustain brands awareness and values and to induce consumers to buy theses brands
Example: Unilever

Question 4

Capabilities in sales and distribution

Answer 4

Enable firms to manage interaction with (potential) customers and in bringing products to the right customer at the right time
Example: amazon, Walmart

Question 5

Capabilities in corporate functions

Answer 5

Include a firm’s planning, command and control systems and structures